Marketing Director at Cerus | Concord, CA | $195K/yr – $248K/yr

Cerus

Marketing Director

Concord, CA (Hybrid)

$195K/yr – $248K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end launch and commercialization of regulated healthcare products, coordinating messaging, field readiness, and multi-channel campaigns across hospitals, physicians, and blood centers.

Launch ownership: plan, align cross-functionally, and drive customer adoption and market development for new indications and geographies.
Strategic marketing: translate research, competitive intelligence, and clinical data into actionable strategies and integrated plans.
Channel mix: manage collateral, digital, congress, peer-to-peer, advocacy, and field initiatives with sales and market development partners.

Job Description

Responsibilities

Lead launch planning and commercialization activities for new products, indications, and geographic expansions, including launch readiness, market development, messaging, and customer adoption strategies.
Develop and execute integrated marketing plans aligned with corporate and commercial objectives.
Partner with cross-functional stakeholders to ensure successful execution of launch milestones, customer engagement plans, and field readiness initiatives.
Drive segmentation, positioning, and value proposition development across target customer groups, including hospitals, blood centers, physicians, and healthcare administrators.
Translate market research, customer insights, competitive intelligence, and clinical data into actionable marketing strategies.
Develop and oversee multi-channel marketing campaigns, including collateral, digital, congress, peer-to-peer, advocacy, and field-based initiatives.
Lead communication planning, content strategy, and development of promotional and educational materials across customer audiences.
Partner with Sales and market development teams to optimize customer engagement and ensure alignment between strategy and regional execution.
Support development of customer journey strategies and omnichannel engagement approaches to improve customer experience and commercial performance.
Manage advisory boards, speaker bureau, advocate development programs, and key external stakeholder engagement activities.

Cerus

3.7 Glassdoor

Cerus Corporation is dedicated solely to safeguarding the world’s blood supply and aims to become the preeminent global blood products company. Headquartered in Concord, California, the company develops and supplies vital technologies and pathogen-protected blood components to blood centers, hospitals, and ultimately patients who rely on safe blood. The INTERCEPT Blood System for platelets and plasma is available globally and remains the only pathogen reduction system with both CE mark and FDA approval for these two blood components. In the US, the INTERCEPT Blood System for Cryoprecipitation is approved for the production of Pathogen Reduced Cryoprecipitated Fibrinogen Complex (commonly referred to as INTERCEPT Fibrinogen Complex), a therapeutic product for the treatment and control of bleeding, including massive hemorrhage, associated with fibrinogen deficiency. The INTERCEPT red blood cell system is in late-stage clinical development. For more information about Cerus, visit www.cerus.com and follow us on LinkedIn.

Founded in 1992

Concord, California, USA

380 employees (14 in marketing)

www.cerus.com

65% recommend to a friend

86% CEO approval