Marketing Director

Lead consumer promotions and local marketing initiatives to drive center visits and tenant sales.

Responsibilities

• Responsible for supporting and activating all consumer promotional concepts, services, and marketing programs.
• Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and Corporate Marketing.
• Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market, while driving tenant sales performance and positioning the center as a destination for entertainment.
• Work with merchants to gain participation in events and notify them of all upcoming events and any special instructions for the day of the event.
• Photograph and document property events and all corresponding follow up.
• Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels.
• Create relevant, original, high-quality content.
• Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth.
• Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate.
• Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.

Requirements

• Bachelor’s Degree preferred
• Minimum of 5 years of industry, marketing or related digital experience preferred
• A passion for being part of retail reinvention and evolution
• Must be a creative, strategic and analytical thinker
• Comfortable working in a fast paced, highly dynamic work environment
• Excellent interpersonal, organizational, time management, oral and written communication skills
• Ability to work and learn independently and in a team situation
• Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
• Experience in managing digital/social media platforms
• Strong attention to detail and ability to follow through

Preferred

• Proficient computer skills, including Microsoft Office Suite and Canva
• Ability to read and understand standard business documentation (e.g. contract language).
• Candidate will be required to submit a writing sample
• Travel requirements: Minimal
• Must be able and willing to work varying schedules, which includes weekends, evenings and public holidays.