Marketing Director
California Apartment Associa
Sacramento, CA (Remote)
$100K/yr - $115K/yrIn-houseFull-timeDirector/executive
4 hrs ago
Marketing Director
Austin, TX (On-site)
$120K/yr - $145K/yr (Est.)Senior LevelFull time
Posted 8 days ago
Job Summary
Own and drive the full marketing strategy, annual plan, and ROI-focused campaigns while leading the marketing team, coordinating channels, and supporting franchise marketing.
- Lead strategy and budget management
- Guide digital and traditional marketing programs
- Partner with franchisees and vendors
Job Description
Responsibilities
- Develop and execute the overall marketing strategy, annual plan, budget, and promotional calendar.
- Oversee Consumer Marketing and Franchise Development marketing initiatives.
- Manage paid digital advertising agencies and evaluate Google Ads, Google LSA, Meta, and other channels.
- Develop traditional marketing programs including print advertising, vehicle wraps, signage, sponsorships, and local promotions.
- Support franchise owners with marketing resources, guidance, and local marketing strategies.
- Manage brand standards, marketing collateral, creative direction, and messaging.
- Lead the internal marketing team and coordinate content creation.
- Oversee marketing technology, CRM integrations, nurture campaigns, and reporting in partnership with internal technology resources.
- Analyze lead generation, conversion performance, marketing spend, and ROI.
- Manage external marketing partners and hold vendors accountable for results.
Benefits
- Health insurance
- Paid time off
California Pools Franchise, Inc.
4.0 Glassdoor
Since 1952, California Pools has built more than 80,000 pools, making us one of the largest pool builders in the nation. As the clear industry leader, we've collected more design and construction awards than anyone else in the world. And after more than 70 years, we are still family-owned and operated.By offering expert design solutions and innovative construction techniques, we are able to provide our customers with the highest quality custom built pool or spa available anywhere. We're also well-known within the industry for our superior customer service.California Pools currently has offices in more than 25 locations throughout California, Nevada, Utah, Texas, Georgia, & Philadelphia. We are continuing to expand throughout the US!Are you interested in starting your own pool building business but not excited about the idea of starting from the ground floor? Get a leg up by opening your own California Pools Franchise! We offer a nationally recognized name, trusted reputation and tools to make you successful, all while allowing you the freedom of being your own boss and running your own operation!
Founded in 1952
Dripping Springs, Texas, USA
66 employees (9 in marketing)
1% recommend to a friend
Salaries
SalaryGuide estimate
$120K/yr – $145K/yr
Modelled from 5 comparable roles.
Marketing Director median pay in the United States
Most pay falls between $90K and $150K. Based on 313 salaries.
Marketing Team
Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
6.9K
Monthly Google Ads Budget
$15.4K
Traffic Source Mix
Search
36.8%
Direct
23.6%
Referral
7.5%
Social
5.9%
Paid
11.8%
Headcount Trend
Current headcount: ~66
News about California Pools Franchise, Inc.
Links
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