Responsibilities

• Develop and execute Busch's overall brand and marketing strategy
• Lead integrated marketing and communication initiatives across digital, print, social media, and in-store channels
• Utilize consumer research, demographic trends, and Voice of the Customer insights to enhance guest loyalty and acquisition
• Measure marketing performance and optimize campaign effectiveness through data-driven decision making
• Manage marketing and advertising budgets
• Oversee public relations efforts and serve as the company's spokesperson
• Lead promotional initiatives, grand openings, community events, and vendor-supported programs
• Manage website strategy and digital engagement initiatives
• Provide leadership, coaching, and development for the marketing team

Requirements

• Bachelor's degree in Marketing, Business, or a related field required.
• Five or more years of progressive marketing leadership experience.
• Strong background in brand management, strategic marketing, and integrated communications.
• Experience managing marketing budgets and evaluating campaign performance.
• Exceptional project management, analytical, and organizational skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite and marketing technologies.

Preferred

• Experience in retail, grocery, consumer goods, or multi-location organizations is preferred.