Responsibilities

• Build and refine the marketing and revenue generating systems that help 60+ (and growing) studios market effectively.
• Launch campaigns that generate leads, convert trials to members, and drive retention .
• Guide franchise owners in hyper-local, high-impact marketing — both digital and grassroots.
• Strengthen and execute strategies that drive brand awareness, lead generation, and member retention at scale.
• Position BODY20 as the leader in EMS training , owning the conversation around this transformative fitness technology.
• Support national initiatives while helping studios adapt to local markets.
• Plan and run multi-channel campaigns (paid social, digital ads, email, SMS, content, local activation) that bring in leads and convert them to members.
• Create and refine scalable marketing systems and playbooks that franchisees can easily implement including local social media guidance, ad templates, offer structures, and event strategies .
• Work with designers, content creators, and agencies to deploy campaigns and assets ensuring they are on-brand and performance-driven.
• Be the go-to marketing coach for franchise owners: help them understand and execute hyper-local digital and grassroots marketing that drives trial and membership.

Requirements

• 5+ years of marketing experience, ideally within franchise, multi-unit fitness/wellness, or technology-driven consumer brands .
• Proven ability to create and execute campaigns hands-on not just manage strategy. You need to be a player and not only a coach
• Strong understanding of lead generation funnels, lifecycle marketing (especially email & SMS), and social media-driven brand growth .
• Excellent copywriting skills who is able to craft persuasive, on-brand messaging that converts.
• Experience creating marketing systems, templates, and playbooks that scale across multiple local operators.
• Experience working closely with franchisees or local operators to drive results is highly preferred.
• Confident presenter and trainer , both virtually and in person.
• Data-driven mindset with the ability to assess performance and pivot quickly.
• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).

Nice to Have

• Google Ads & Analytics
• Meta Ads Manager
• HubSpot or similar marketing automation and website management tools
• MindBody / ClubReady or other fitness studio management systems
• Figma, Canva, Adobe or similar design collaboration tools
• Marketing AI Tools and Platforms (ChatGPT, Jasper, Claude, Gemini)