Responsibilities - Develop and execute a comprehensive annual marketing strategy for the 350,000-square-foot, multi-level urban retail center in downtown Seattle and other retail properties in California, aligning initiatives with BH Properties’ investment objectives, leasing strategy, and NOI growth targets - Drive revenue-generating business development initiatives by monetizing center assets including digital directories, LED screens, experiential pop-ups, sponsorship activations, short-term leasing kiosks, media placements, and seasonal programming to support tenant sales and property income goals - Strengthening retail partner relationships by collaborating closely with national and local tenants to co-create traffic-driving campaigns, grand openings, product launches, cross-promotions, and center-wide activations that increase dwell time and conversion - Build and manage the annual marketing budget funded through retailer contributions and ownership allocations; strategically deploy funds across events, digital advertising, paid media, experiential programming, PR, and creative production to maximize ROI - OverSee all visual merchandising, branding, and signage standards including storefront presentation, common area aesthetics, wayfinding, digital displays, holiday décor, and experiential installations to maintain a premium - Lead marketing communications during renovations, redevelopment, or re-tenanting initiatives, ensuring clear shopper messaging, leasing support materials, construction mitigation campaigns, and positive repositioning narratives during asset transitions - Direct media planning and buying strategy, identifying the most effective channels (digital, social, out-of-home, streaming, influencer partnerships, geo-targeted campaigns) to reach residents, office workers, tourists, and regional shoppers - Lead digital growth and customer engagement initiatives, expanding social media presence, influencer collaborations, paid social performance, email marketing, SMS database growth, CRM data capture, and shopper analytics to increase repeat visitation and measurable engagement - Oversee marketing financial forecasting and performance reporting, tracking KPIs including traffic, sales trends, campaign ROI, tenant participation, sponsorship revenue, and digital engagement metrics; adjust strategies quarterly based on performance insights - Attend select conferences and industry events