Responsibilities

• Own the B2C marketing strategy and day-to-day execution.
• Generate qualified homeowner leads and booked design consultations.
• Manage and optimize Google Ads, paid social, and digital campaigns.
• Own marketing performance, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue.
• Manage HubSpot, marketing automation, lead nurture, attribution, and reporting.
• Build and improve landing pages, offers, forms, email campaigns, and conversion paths.
• Lead our content strategy based on the questions homeowners actually ask about cost, options, comparisons, design, and process.
• Work closely with our videographer to develop compelling project, educational, customer, and social video content.
• Partner with sales/design to understand lead quality, buyer questions, objections, and conversion.
• Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives.

Requirements

• 5+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth.
• Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation.
• Experience with HubSpot or a comparable CRM/marketing automation platform.
• Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing.
• Comfortable using analytics and marketing data to make decisions.
• Strong writing, communication, project management, and organizational skills.
• Able to manage multiple priorities and move projects forward without waiting to be told what to do.

Preferred

• Experience marketing directly to homeowners in any of these industries is a strong plus:
• Home improvement
• Home services
• Remodeling
• Custom closets or cabinetry
• Kitchen and bath
• Roofing, windows, flooring, HVAC, or similar residential services
• Interior design
• Residential construction
• Other high-ticket B2C or considered-purchase businesses