Marketing Director

Responsibilities

• Lead monthly property-level marketing plans aligned with occupancy needs, market conditions, resident profiles, and community positioning.
• Own digital marketing, search, paid media, social channels, ILS, property websites, online listings, and campaign execution; maintain accuracy and brand consistency across channels.
• Direct resident referral, retention-oriented communications, community outreach, and reputation management programs that build trust and cost-effective demand.
• Monitor competitive properties, submarket trends, pricing context, audience behavior, and property performance to recommend differentiated marketing strategies.
• Build marketing attribution and reporting that connects spend to qualified inquiries, applications, new resident acquisition, channel efficiency, and cost per acquisition.
• Partner with Operations, property managers, and executive leaders to diagnose marketing challenges versus property condition, pricing, service, or execution constraints.
• Manage marketing budgets, forecasts, vendor contracts, agency performance, procurement, and return on investment; recommend investments to expand, test, reduce, or discontinue.
• Create and enforce brand, creative, photography, signage, content, accessibility, and messaging standards while preserving individual community identity.
• Lead, coach, and develop marketing employees; establish clear priorities, workflows, service standards, and performance accountability.
• Use AI, automation, templates, and technology responsibly to improve speed, consistency, reporting quality, and team capacity.

Requirements

• Advanced multifamily digital marketing, ILS management, SEO/SEM, paid media, and online reputation expertise.
• Strong data analysis, attribution, budgeting, forecasting, and marketing ROI evaluation.
• Ability to translate property and submarket conditions into practical marketing decisions.
• Effective vendor negotiation, project management, creative direction, and cross-functional collaboration.
• People leadership, coaching, process improvement, and technology-enabled execution.
• Excellent executive presentation, written communication, and prioritization skills.
• 8–12+ years of progressive marketing experience, preferably in multifamily housing or property management, including multi-property or portfolio accountability.
• Demonstrated ownership of marketing budgets, agencies, digital platforms, ILS programs, and measurable demand-generation outcomes.
• Strong written and verbal communication skills; Texas and workforce-housing market knowledge, Entrata experience, and Spanish proficiency preferred.

Benefits

• Medical – United Healthcare & MEC Plan
• Dental
• Vision
• Life Insurance
• Short-Term Disability
• Supplemental Hospital & Accident Insurance
• EAP Program for Employees & Family Members
• Paid Holidays
• PTO: Vacation & Sick Time
• Learning & Career Development Programs