Marketing Director of Alliances

Dallas, TX (Unknown)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

Develop and execute the strategic roadmap for Doctor Alliance programs, including annual business planning, growth strategies, member engagement initiatives, commercial objectives, and partnership renewal plans.
Serve as the business, strategy, and marketing leader for assigned Alliance groups, building executive relationships, leading joint business planning, and identifying opportunities to drive growth and strengthen partnerships.
Identify market opportunities and develop customer-centric business strategies informed by customer insights, competitive intelligence, industry trends, and growth opportunities.
Partner with Sales leadership to develop and execute integrated commercial strategies that drive customer acquisition, retention, product adoption, revenue growth, and enhanced customer experiences.
Lead customer engagement, segmentation, and value proposition strategies that increase Alliance participation, strengthen relationships, and improve commercial performance through ongoing market insight gathering.
Lead integrated marketing and commercial activation strategies, including product launches, promotional campaigns, customer communications, education programs, and the development of compliant sales enablement, training, and marketing materials.
Lead cross-functional collaboration across multiple business functions to successfully execute strategic initiatives, operating plans, pricing strategies, and commercial programs.
Direct the strategy, planning, and execution of Alliance meetings, conferences, trade shows, executive summits, and customer events while representing the organization.
Lead, develop, and mentor a high-performing team by establishing priorities, driving accountability, managing performance, and fostering a culture of collaboration, innovation, and continuous improvement.
Serve as a strategic advisor to executives by delivering business reviews, financial and performance analysis, growth recommendations, budgeting and forecasting, governance, vendor management, and continuous improvement initiatives that drive business results and maximize return on investment.

Requirements

Bachelor’s Degree required
10+ years’ experience in strategic alliances, commercial programs, or similar.
Proven ability to manage strategic partnerships and vendor relationships to drive business growth.
Strong financial, analytical, and commercial acumen
Exceptional communication, negotiation, and stakeholder management skills, with the ability to influence senior leaders and lead complex cross-functional initiatives in matrixed environments.

Preferred

MBA or advanced degree in Business, Marketing, Healthcare Administration, or related field preferred.

Benefits

Total Rewards: Benefits/Incentive Information
Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica

3.7 Glassdoor

We are EssilorLuxottica, a global leader in the design, manufacture and distribution of advanced vision care products, eyewear and med-tech solutions. Our Mission is to help people around the world to see more and be more by addressing their evolving vision needs, personal style aspirations and desire to feel more connected to the world around them.We are home to the most innovative lens technologies, including Varilux, Stellest and Transitions, iconic brands such as Ray-Ban, Oakley and Supreme, the most desired luxury licensed brands and world-class retailers including Sunglass Hut, LensCrafters, Vision Express and Apollo. Backed by robust R&D investments, distinctive capabilities and a top-quality asset portfolio, we drive innovation across categories, from cutting edge medical instruments and solutions for eye health to category-defining smart glasses, all of which push the boundaries of the industry and reimagine the eyes as a gateway to new possibilities.With over 200,000 employees across 150 countries, 600 operations facilities, serving 300,000 eye care professionals and operating 18,000 stores, the Group generated consolidated revenue of Euro 26.5 billion in 2024. Our OneSight EssilorLuxottica Foundation has given access to sustainable vision care to nearly 1 billion people in underserved communities.Our ambition is clear. We are building a platform where the eyes are the gateway to new possibilities – bridging the gap between the digital world and human experience.At EssilorLuxottica, we are Empowering Humans.

Founded in 2018

Paris, Île-de-France, FRA

73K employees (2,064 in marketing)

www.essilorluxottica.com

73% recommend to a friend