Responsibilities

• Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation.
• Must possess the ability to maintain good personnel relations and employee morale.
• Must possess the ability to seek new methods and principles and be willing to incorporate them into existing practices.
• Must possess the ability to work harmoniously with other personnel.
• Must possess the ability to manage and implement marketing and public relations programs.
• Must be able to communicate effectively, orally and in writing.
• Must be able to present ideals and concepts to community groups/agencies.
• Must be familiar with the laws, regulations and guidelines governing the release of information.
• Must not pose a direct threat to the health or safety of others in the workplace.

Requirements

• A bachelor’s degree from an accredited college/university or equivalent (Preferred)
• (Five) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree
• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations.
• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.
• Must possess the ability to establish, implement and maintain effective marketing and public relations program.
• Must have advanced training in hospital or nursing facility administration.
• Must possess the ability to work harmoniously with other personnel.
• Must possess the ability to read, write, speak, and understand the English language.
• Must not pose a direct threat to the health or safety of other individuals in the workplace.
• Must be thoroughly familiar with the laws, regulations and guidelines governing the release of information.
• Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation.
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.