Marketing and Digital Strategy Manager

Akron, OH (On-site)

$75K/yr – $90K/yrManager7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑functional marketing operations that blend brand, content, demand, and analytics to drive pipeline and product launches.

  • Coordinate cross‑channel campaigns, events, and assets to maintain brand integrity and accelerate sales enablement.
  • Orchestrate data flows, BI dashboards, and reporting to improve site performance, lead quality, and ROI across marketing and sales tools including Dynamics BC.

Job Description

Responsibilities
  • Marketing Execution & Brand Consistency
  • Maintain consistent brand voice, visuals, and messaging across web, social, email, and print
  • Manage content production workflows for blogs, case studies, and multimedia assets; coordinate SME input and agency deliverables
  • Execute email campaigns and LinkedIn organic and paid programs
  • Plan and manage trade shows and events, including logistics, booth assets, lead capture, and follow‑up
  • Produce and edit marketing videos and visual assets to support product launches, campaigns, and sales enablement
  • Build and maintain Power BI dashboards
  • Create, schedule, and publish social media content to promote company news, product offerings, and events
  • Support sales channel marketing needs
  • E-Commerce Operations
Requirements
  • Bachelor’s degree in Marketing, Graphic Design, Communications or related field (or equivalent experience)
  • 7-10 years of proven experience in marketing, digital strategy, or related roles
  • Proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere)
  • Experience with social media management, email marketing tools, and website CMS platforms
  • Strong organizational and project management skills with the ability to handle multiple projects, timelines and due dates simultaneously
  • Excellent communication and cross-functional collaboration abilities
  • Detail-oriented, proactive, and comfortable working with a defined strategic framework
  • Knowledge or experience with Microsoft Dynamics Business Central preferred
Preferred
  • Knowledge or experience with Microsoft Dynamics Business Central preferred
  • Familiarity with video editing tools and Photoshop
Benefits
  • Full‑time, stable position
  • Comprehensive medical, dental, vision, and life insurance starting after 1 month
  • 401(k) plan with eligibility beginning after 60 days
  • Bi‑weekly pay schedule
  • Generous PTO because we value balance and well‑being
Weiss North America Inc logo

Weiss North America Inc

WEISS North America, Inc. is a high quality manufacturer of cam, servo, and linear motor driven automation components for the North and South American Market. Founded in 2006, it is the fully owned American subsidiary of the Weiss GmbH, Germany.With its automation solutions, WEISS GmbH is one of the world’s leading system suppliers in the automotive industry, machine and plant manufacturing, life science, and electronics. The reliable and durable rotary indexing tables, handling units, delta robots, and linear transfer systems are making the industrial production of tomorrow a reality. With its expertise in mechanical, mechatronic, and digital solutions, WEISS paves the way for industrial transformation. By applying their engineering expertise, knowledge of industries and processes, and high affinity for serving customers, the experts assist system integrators and producers in designing and operating innovative and sustainable production plants. The family-owned company with headquarters in the city of Buchen in Germany’s Rhine-Neckar metropolitan area, operates on a global scale. Founded in 1967, WEISS now has a staff of around 700 employees in its sales, service, and manufacturing locations in 49 countries.

Founded in 2006
Willoughby, Ohio, USA
26 employees

Traffic Signals

Monthly Visitors
770
Traffic Source Mix
Search
44%
Direct
40.7%
Referral
5.1%
Social
9%
Paid
1.1%

Headcount Trend

Current headcount: ~26