Responsibilities

• The Marketing and Digital Strategy Manager will serve as the day-to-day marketing operator and primary liaison to our outside marketing agency.
• Translates strategy into execution across marketing, catalog, e-commerce, and CRM operations within the strategic framework set by the Vice President.
• Maintain consistent brand voice, visuals, and messaging across web, social, email, and print.
• Manage content production workflows for blogs, case studies, and multimedia assets; coordinate SME input and agency deliverables.
• Execute email campaigns and LinkedIn organic and paid programs.
• Plan and manage trade shows and events, including logistics, booth assets, lead capture, and follow-up.
• Build and maintain dashboards in Power BI to monitor performance and ROI.
• Create, schedule, and publish social media content to promote company news, product offerings, and events.
• Support sales channel marketing needs.
• Coordinate with operations and vendors to align inventory, pricing, and product data.