Responsibilities

• Social Media Management: Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
• Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
• Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
• Track engagement metrics and help optimize content performance.
• Online Listings & Digital Presence: Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
• Ensure listings are accurate, current, and aligned with property marketing goals.
• Assist with updating website content and online profiles as needed.
• Online Reputation Management: Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
• Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
• Track trends in feedback to help identify opportunities for improvement.
• Content Creation & Marketing Support: Assist with creating engaging marketing materials, announcements, and digital content.
• Develop graphics and promotional materials using tools such as Canva or similar platforms.
• Help coordinate marketing campaigns, announcements, and product updates.
• Support brand consistency across all digital channels.
• Events & Industry Engagement: Assist in planning and coordinating resident events at apartment communities.
• Help coordinate logistics and promotional materials for industry trade shows and conferences.
• Support event communications and promotional outreach.
• Reporting & Analytics: Track performance metrics such as engagement, social media reach, lead volume, and listing effectiveness
• Prepare monthly marketing reports with insights and improvement recommendations
• General Marketing Coordination: Support overall marketing initiatives across both organizations.