Marketing & Digital Content Specialist at Sunrise Management & Consulting | Latham, NY | $26/hr – $32/hr

Marketing & Digital Content Specialist

Latham, NY (Unknown)

$26/hr – $32/hrMid Level3+ years exp

Posted 2 months ago

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Job Summary

Own the social, online presence, and content engine for multiple brands, turning social engagement, listings, and reputation feedback into consistent resident and audience growth.

Social & Content: Manage and publish cross-brand content on core platforms and track engagement to boost performance.
Listings & Reputation: Maintain listings, monitor reviews, and coordinate timely, professional responses aligned with brand standards.
Marketing Coordination: Support events, campaigns, and digital assets to ensure brand consistency across channels.

Job Description

Responsibilities

Social Media Management: Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
Track engagement metrics and help optimize content performance.
Online Listings & Digital Presence: Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
Ensure listings are accurate, current, and aligned with property marketing goals.
Assist with updating website content and online profiles as needed.
Online Reputation Management: Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
Track trends in feedback to help identify opportunities for improvement.

Requirements

3–5+ years of experience in marketing, social media management, communications, or a related field.
Demonstrated experience managing multiple social media accounts or brands simultaneously.
Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
Proficiency with social media management tools and design platforms such as Canva or similar tools.
Experience coordinating marketing campaigns, events, or promotional initiatives.
Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
Experience working with digital marketing analytics and engagement metrics to inform content strategy.
Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred

Bachelor's in Marketing, Communications, Digital Media or similar fields
Experience in real estate, property management, hospitality, or PropTech.
Experience supporting trade shows, conferences, or industry events.
Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus