Marketing & Digital Content Specialist

Latham, NY (On-site)

$26/hr – $32/hrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive multi-brand social media presence and apartment listing performance by creating content, engaging audiences, and maintaining accurate digital profiles across platforms, while coordinating marketing campaigns and events to strengthen brand visibility.

  • Own social media content planning, publishing, and community engagement across networks like LinkedIn, Facebook, Instagram, and YouTube.
  • Maintain apartment listings (Apartments.com, Zillow, etc.), update websites and profiles, and monitor reviews to identify improvement opportunities.
  • Support marketing campaigns, graphics, and event promotion to ensure brand consistency and cross-team coordination.

Job Description

Responsibilities

  • Manage, maintain and update social media accounts (Facebook, Instagram, LinkedIn, YouTube etc) across brands and properties.
  • Create, schedule, and publish engaging content for platforms such as LinkedIn, Facebook, and Instagram.
  • Monitor social media engagement and respond to comments, messages, and inquiries in a timely and professional manner.
  • Track engagement metrics and help optimize content performance.
  • Maintain and update apartment listing platforms including Apartments.com, Zillow, and other rental sites.
  • Ensure listings are accurate, current, and aligned with property marketing goals.
  • Assist with updating website content and online profiles as needed.
  • Monitor and respond to online reviews across multiple platforms including Google and apartment listing sites.
  • Coordinate responses to resident feedback and ensure communication remains professional and aligned with company standards.
  • Track trends in feedback to help identify opportunities for improvement.

Requirements

  • 3–5+ years of experience in marketing, social media management, communications, or a related field.
  • Demonstrated experience managing multiple social media accounts or brands simultaneously.
  • Strong written communication skills with experience responding to online reviews, comments, and customer inquiries in a professional manner.
  • Experience developing and executing social media or digital marketing strategies, including content planning and performance tracking.
  • Proficiency with social media management tools and design platforms such as Canva, Hootsuite, Buffer, or similar tools.
  • Experience coordinating marketing campaigns, events, or promotional initiatives.
  • Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
  • Experience working with digital marketing analytics and engagement metrics to inform content strategy.
  • Comfortable working in a collaborative environment supporting multiple business units or brands.

Preferred

  • Bachelor's in Marketing, Communications, Digital Media or similar fields
  • Experience in real estate, property management, hospitality, or PropTech.
  • Experience supporting trade shows, conferences, or industry events.
  • Familiarity with apartment listing platforms such as Apartments.com, Zillow, or similar rental marketplaces.
  • Basic knowledge of website updates, CRM systems, or marketing automation platforms is a plus

Benefits

  • 401(k) with Match
  • Medical, Dental, Vision Insurance
  • Paid Time Off
  • Paid Company Holidays
  • Referral Program