Marketing Department Manager

Responsibilities

• Develop and implement Lambs Farm's overall marketing and communications strategy in alignment with our mission, strategic plan, fundraising priorities, and business objectives
• Establish annual and seasonal marketing priorities, campaign objectives, target audiences, messaging strategies, timelines, and performance expectations
• Develop and maintain an integrated marketing calendar encompassing organizational campaigns, fundraising initiatives, events, business promotions, publications, digital communications, and community outreach
• Prioritize incoming marketing requests and assign work based on organizational needs, deadlines, available resources, and team responsibilities
• Provide direction, coaching, performance feedback, and day-to-day leadership to assigned Marketing staff
• Establish clear responsibilities across marketing strategy, digital execution, creative production, and event operations
• Develop department processes, workflows, standards, and project management practices that support timely and effective execution
• Oversee the Marketing budget and recommend allocation of resources across advertising, printing, promotional materials, digital tools, vendors, and other marketing activities
• Develop integrated campaigns across social media, email, digital, print, advertising, public relations, and community channels
• Establish campaign objectives, key messages, calls to action, target audiences, distribution plans, and measures of success

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field
• Three to five years of progressively responsible experience in marketing, communications, public relations, or a related field
• Previous experience coordinating the work of staff, vendors, agencies, or cross-functional project teams preferred
• Demonstrated experience developing and executing integrated marketing campaigns
• Strong writing, editing, storytelling, presentation, and organizational communication skills
• Demonstrated knowledge of social media, email marketing, digital advertising, website content strategy, public relations, and content marketing
• Experience using data and performance metrics to evaluate marketing effectiveness and guide decision-making
• Working knowledge of Adobe Creative Suite and Canva sufficient to review and provide direction on creative materials
• Strong project management skills with the ability to establish priorities, manage competing deadlines, and coordinate multiple stakeholders
• Ability to develop productive relationships with media, businesses, donors, sponsors, community partners, and internal teams