Marketing and Demand Manager

Anaheim, CA (Unknown)

Salary Not AvailableMid Level7+ years exp

Posted 3 days ago

Job Summary

Own and scale the company marketing function across leadership, demand generation, content, and digital programs to drive growth and improve funnel performance.

  • Own the marketing operating system and team development
  • Align with Sales on growth initiatives

Job Description

Responsibilities

  • Leadership & Team Development
  • Lead and develop the marketing team.
  • Establish accountability, priorities, and performance standards.
  • Create a scalable marketing operating system.
  • Manage internal and external marketing resources.
  • Demand Generation
  • Develop and execute lead generation strategies.
  • Increase qualified opportunities for Sales.
  • Improve conversion rates throughout the customer journey.
  • Partner with Sales leadership on growth initiatives.

Requirements

  • 7+ years B2B marketing leadership experience.
  • Experience managing marketing teams.
  • Strong content marketing background.
  • Strong SEO and digital marketing knowledge.
  • Experience building KPI-driven marketing organizations.
  • Strong communication and leadership skills.
  • Demonstrated ability to drive measurable business growth.

Preferred

  • Material Handling Industry
  • Industrial Equipment
  • Manufacturing
  • Industrial Distribution
  • Logistics
  • Warehouse Automation
Total Warehouse logo

Total Warehouse

Total Warehouse is a leading industry provider of top material handling products & cutting-edge intralogistics solutions for operational optimization. Our largest west coast fleet of equipment for rent, lease, and sale includes Linde Forklifts, UniCarriers, Big Joe Manufacturing, Landoll, Combilift, and Bendi. Our product line features a wide array of electric of lithium battery powered forklifts, LPG propane forklifts, pallet jacks, and specialty lift trucks along with multiple attachments to support your applications. We also provide service, telematics for intelligent fleet management, engineering, pallet racking, operator and forklift training, and more.

Founded in 1972
Anaheim, California, USA
83 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (4% of company)
Median Tenure
0.5 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
11.6K
Monthly Google Ads Budget
$2.1K
Traffic Source Mix
Search
32.6%
Direct
56.5%
Referral
4.9%
Social
4.6%
Paid
1.3%

Headcount Trend

Current headcount: ~83
Total Warehouse logo

Marketing and Demand Manager

Total Warehouse · Anaheim, CA · Unknown