Responsibilities

• Own marketing-sourced pipeline generation, developing and executing integrated campaigns across email, paid media, webinars, ABM, SEO, and other high-leverage channels
• Manage and optimize HubSpot as Pathwise’s marketing automation platform—including workflows, lead scoring, segmentation, email campaigns, and landing pages
• Build and maintain lead scoring models and qualification frameworks that improve MQL-to-SQL conversion and marketing-to-sales handoff efficiency
• Partner with revenue operations to ensure clean data flow between HubSpot and Salesforce, accurate attribution, and reliable reporting across the go-to-market lifecycle
• Develop quarterly campaign roadmaps aligned to revenue targets, sales priorities, and product launch timelines
• Monitor and report on campaign performance, funnel metrics (MQL, SQL, CPL, pipeline contribution), and channel ROI—translating data into actionable recommendations
• Identify, test, and scale new demand generation channels and tactics, prioritizing measurable ROI over volume
• Manage lead flow processes to ensure sales receives qualified leads with proper context and follow-up workflows
• Evaluate and implement new marketing technologies to improve efficiency, targeting, and measurement
• Support campaign strategy planning to direct resources toward the highest-return channels and tactics

Requirements

• 5–8 years of experience in B2B demand generation, marketing operations, or a combined role—ideally in B2B SaaS
• Demonstrated capability to leverage AI tool and best practices to enhance marketing programs, analyze results, improve performance. Deep, hands-on expertise with HubSpot (automation, workflows, reporting, lead scoring) or comparable marketing automation platform
• Strong analytical skills with a track record of using data to optimize campaigns, improve funnel performance, and inform investment decisions
• Experience managing lead lifecycle processes and partnering with sales and revenue operations teams
• Familiarity with CRM platforms (Salesforce preferred) and ABM tools (e.g., Propensity, 6sense, Demandbase)
• Proven ability to plan and execute multi-channel campaigns that generate measurable pipeline
• Excellent organizational skills with the ability to manage multiple projects, deadlines, and stakeholders simultaneously
• Strong written and verbal communication skills
• Self-starter comfortable working autonomously in a fast-paced, remote environment
• Bachelor’s degree in Marketing, Business, or a related field

Preferred

• Experience in K-12 education technology (EdTech) or public sector marketing
• Familiarity with ABM strategies for enterprise and mid-market accounts
• Experience building marketing analytics dashboards and attribution models from scratch

Benefits

• Pathwise offers a competitive compensation and benefits package including medical, dental, and vision insurance, 401(k) with company match, generous PTO, paid holidays, and the flexibility of a fully remote work environment.