Marketing Demand Generation Specialist

Responsibilities

• Engage prospects through personalized outreach to generate qualified sales conversations and leads
• Execute targeted outbound outreach for priority accounts and partner campaigns
• Conduct personalized follow-up via email, phone, and social channels
• Document conversations, interests, pain points, timing, and next steps in Sales and Marketing Hub
• Develop and execute targeted activities to engage priority accounts
• Develop and maintain account intelligence for priority and target accounts, including business priorities, technology environment, key stakeholders, relationships, and engagement history
• Identify key stakeholders, and decision-makers within target accounts; ensure information is in Sales Hub
• Leverage account-specific messaging, outreach, and engagement strategies based on direction from Sales and Product Marketing
• Execute direct marketing campaigns to targeted accounts through email, digital, social, and events
• Coordinate multi-touch account engagement across Marketing, Sales, partners, and events

Requirements

• Bachelor's degree in marketing, communications or related field
• A minimum of three years of experience in demand generation/campaign execution, lead generation and lead management, marketing automation and CRM, marketing analytics or related experience

Preferred

• Strong written and verbal communication skills
• Proficient computer skills and knowledge of Microsoft Office (Outlook, Word, Excel, and PowerPoint)
• Strong organizational skills and attention to detail, with the ability to prioritize multiple initiatives, manage deadlines, and maintain accurate lead and account information
• Experience working with CRM or marketing automation tools and Microsoft Dynamics
• Comfortable engaging clients and prospects via email, phone, social channels, and in-person events
• A team player with the ability to prioritize workload and meet deadlines