Responsibilities - Establish setups in tracking system and/or any other relative system for all projects/campaigns relating to Player Rewards, slot and table game promotions, special events and entertainment, direct marketing, and Resort and Casino groups. - Coordinate and implement all direct marketing projects, including direct mail, e-mail, tele-messaging, and player newsletter. - Develop, implement and maintain standards and procedures for database maintenance. - Collaborate with MIS, Marketing, Finance, and other departments as deemed necessary, to develop procedures for tracking slot and table games play, promotions and events. - Serve as liaison to player tracking system vendor, keep up to date with all tracking and new products and maintain all report mechanisms. - Handle segmentation of database and implementation of tiered offers. - Create all coupons/offers in systems; proof the direct marketing matrix/list; and monitor the tier upgrade, monthly liability clearance on accuracy and timely manner. - Evening, holiday and/or weekend work may be required