Marketing Data & Technology Manager

New York, USA (On-site)

$80K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing analytics and data integration for a healthcare patient journey program, owning dashboards, attribution, and CRM workflows.

  • Own end-to-end marketing analytics across paid, organic, and CRM channels.
  • 3–5+ years in marketing analytics or martech with HubSpot.
  • Experience designing data pipelines and HIPAA-conscious data handling in healthcare.

Job Description

Responsibilities

  • Build and manage reports across paid and organic channels: Ads, SEO, Social, Influencer, Website, Lifecycle
  • Track and analyze patient journey data from ad click to treatment conversion
  • Develop dashboards in Hubspot, Tableau, and Excel and assist with data visualization for leadership
  • Perform list segmentation and reporting for email, sms, direct mail, and ad targeting (e.g., by zip code, treatment stage, etc.)
  • Monitor attribution trends and conversion funnel performance using internal and on-platform data
  • Own and maintain marketing tech stack integrations, including: HubSpot, Postie, IgnitePost, CallRail, Switch, Google Tag Manager
  • Ensure clean, timely data passbacks from marketing into sales systems and vice versa
  • Troubleshoot conversion tracking issues across new and existing marketing channels
  • Help stand up new marketing channels by leading data pipeline, tracking, and attribution setup
  • Maintain website data capture integrity and ensure proper funnel tagging

Requirements

  • 3-5+ years experience in a marketing analytics, martech, or similar role
  • Hands-on experience with HubSpot CRM and marketing automation
  • Tableau (or similar BI tools)
  • Familiar with data warehouses–particurlarly Google BigQuery and solid grasp of SQL
  • Plus: Some familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools) and/or AI tools like Claude
  • Experience integrating and troubleshooting third-party marketing platforms with CRMs
  • Experience with ETL processes in relation to common marketing data platforms and data warehouses
  • Working knowledge of conversion APIs (e.g., Meta CAPI, Google Enhanced Conversions), server-side tagging, and Google Tag Manager for compliant and accurate marketing attribution
  • Working understanding of data governance, naming conventions, and field mapping across platforms
  • Able to QA, debug, and validate tracking discrepancies between source-of-truth platforms (e.g. CRM vs ad platform vs analytics)

Preferred

  • Familiarity with Improvado, Portable, Census, Fivetran (or similar data pipeline and ETL tools) and/or AI tools like Claude
  • Experience in a multi-location business, healthcare, or patient journey tracking
  • Understanding how to navigate data restrictions and system complexities in a HIPAA‑compliant environment

Benefits

  • Medical, Dental, and Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off (PTO) + Paid Company Holidays
  • Company-Paid Life Insurance
  • Short-Term Disability Insurance
  • Employee Assistance Program (EAP)
  • Career Growth & Development Opportunities
Metro Vein Centers logo

Metro Vein Centers

3.6 Glassdoor

At Metro Vein Centers, we're redefining what it means to deliver patient-first, life-changing care, and building a workplace that cares just as deeply for our team.As a national leader in vein health, we've helped over 100,000 patients reclaim comfort, mobility, and confidence through innovative, office-based treatments covered by insurance. But behind every successful procedure is a team of passionate people, clinical, operational, and corporate, committed to excellence.We currently operate 60+ clinics across New York, New Jersey, Michigan, Texas, Arizona, Connecticut, and Pennsylvania with ambitious plans for continued growth. That means more opportunities for you to make a difference.Whether you're a provider, sonographer, revenue cycle expert, or patient care professional, you'll be part of a team that values:Clear communicationSupportive leadershipInnovation backed by actionReal care, for patients and employeesCome for the mission. Stay for the culture. Grow with us.

Founded in 2008
New York, New York, USA
228 employees (9 in marketing)
62% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
108.9K
Monthly Google Ads Budget
$23.9K
Traffic Source Mix
Search
57.1%
Direct
29.9%
Referral
6.1%
Social
3.5%
Paid
3.2%

Headcount Trend

Current headcount: ~228

Marketing Team

Marketing Team Size
9 (4% of company)