Responsibilities

• Systems & Data Analysis
• Analyze and interpret campaign performance data using Excel/Google Sheets, Salesforce, and Marketo reporting to uncover trends, optimize campaigns, and support strategic decisions.
• Study current marketing systems and processes (Marketo, Salesforce, Clay, ABM platforms, campaign trafficking workflows) to identify areas for improvement and increased efficiency, aligning with business goals.
• Evaluate and research new marketing technology tools to enhance campaign performance and operational workflows.
• Analyze the costs and benefits of marketing systems and tool upgrades to support team needs.
• Testing & Experimentation
• Design, execute, and evaluate A/B tests and other experimentation frameworks (subject lines, CTAs, creative) to improve lead conversion and campaign functionality.
• Build and maintain dashboards and reports to monitor KPIs, lead funnel performance, and ROI.
• Stakeholder Consultation & Requirements Gathering
• Consult with cross-functional stakeholders (Sales, Product Marketing, Field Marketing) to determine the role of marketing technology systems in achieving strategic objectives.

Requirements

• 5-10 years of experience working with marketing systems and data (e.g., marketing automation, CRM, analytics/reporting tools), ideally at a high-growth SaaS or technology company.
• Hands-on experience with marketing automation (Marketo) and CRM (Salesforce), including configuration, segmentation, and reporting.
• Experience analyzing performance data and building dashboards/reports (Excel, Google Sheets, Tableau, or similar).
• Experience evaluating and recommending marketing technology tools and workflows.
• Strong stakeholder consultation and requirements-gathering skills across Sales, Product Marketing, and Field Marketing.
• Project management chops — able to manage overlapping deadlines and competing stakeholders.
• Bachelor's degree or equivalent experience.

Preferred

• Bonus: experience with regulated industries (Public Sector, Healthcare).

Benefits

• ID.me offers comprehensive medical, dental, vision, health savings account, flexible spending accounts (medical, limited purpose, dependent care, commuter benefit accounts), basic and voluntary life and AD&D insurance, 401(k) with company match, parental leave, ability to participate in unlimited paid time off subject to the terms and conditions of the PTO policy, including 8 company wide holidays, short and long-term disability insurance, accident and critical illness insurance, referral bonus policy, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.