Marketing Data Scientist

Responsibilities

• Develop sophisticated predictive models supporting customer targeting, response prediction, retention and other marketing use cases.
• Support models across the entire lifecycle including feature engineering, development, ongoing assessment and continuous improvement.
• Understand core marketing concepts and meaningfully contribute to marketing strategy discussions on behalf of clients.
• Ability to rapidly assess unfamiliar customer datasets, identify data-quality considerations, and recommend appropriate analytical solutions.
• Execute data preparation and campaign operations, including audience segmentation, list generation, file processing and data appends.
• Design marketing tests, lead test execution and develop measurement datasets for marketing campaigns.
• Leverage AI tools (e.g. Copilot, ChatGPT, Claude) to streamline workflows, automate repetitive tasks, and improve speed and accuracy.
• Collaborate cross-functionally with Marketing and Operations teams to deliver high-quality client outcomes.
• Adhere to IWCO standards for data security, governance, and operational excellence.
• Perform other related duties as applicable or assigned.

Requirements

• Demonstrated SQL and Python programming skills
• Experience working with large relational databases or analytical data platforms
• Experience applying data science to marketing, customer, or commercial business problems
• Ability to present analytical findings to a non-technical audience through reports, dashboards and presentations
• Ability to translate complex datasets into clear actionable insights by using data visualization and story-telling techniques
• Ability to manage multiple priorities in a fast-paced, production-oriented environment
• Curiosity and a mindset of continuous improvement
• Strong communication skills and ability to build relationships
• Understanding of Agile Project Management concepts is preferred
• Proficiency in Microsoft Office, especially Teams, Word, PowerPoint, and Excel

Benefits

• Beyond competitive pay, IWCO is committed to supporting our team members and their families with comprehensive benefits. These may include health, dental, and vision insurance, life insurance, and other wellness programs. Eligible employees also enjoy 401(k) plans, paid holidays, vacation time, sick leave, and more.