Own the end-to-end MarTech stack and data-driven personalization for across channels, building audience segmentation, real-time personalization, and data activation through a CDP and pipelines.

• Growth Infrastructure: Design and implement a scalable MarTech architecture with data ingestion, segmentation, and activation across website, email, social, and offline channels.
• Real-time Personalization: Create and deploy real-time personalization strategies using website behavior, location, and purchase history to tailor experiences.
• Data Activation & CDP: Integrate CDP with downstream systems and data streams to power personalized campaigns and cross-channel activation.
• Cross-functional Collaboration: Partner with Site Engineering, Data Engineering, marketing, IT, and UX to capture events, deliver use cases, and share knowledge.
• Data Quality & Privacy: Implement data hygiene practices and privacy considerations in data pipelines and profiling.
• Prospect Data & Enrichment: Build data acquisition, enrichment, and governance for prospect stores and marketing audiences.
• MarTech Expertise: Leverage Tealium, Google Cloud Platform, Kafka and other stacks to optimize the tech stack.
• CDP Leadership: Lead implementation of CDPs like Tealium CDP, Adobe Experience Platform, and Salesforce CDP.
• Collaboration & Enablement: Facilitate communication across stakeholders and ensure governance of data and campaigns.
• Governance & Compliance: Oversee privacy, data quality, and compliance considerations in data strategies.