Marketing Data & Analytics Specialist at First Mid Bank & Trust | Rockford, IL | $73K/yr – $92K/yr

Marketing Data & Analytics Specialist

Rockford, IL (On-site)

$73K/yr – $92K/yrMid Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Lead analytics strategy and governance for major segments, turning data into actionable insights for marketing and enterprise initiatives.

Own analytics strategy and reporting for assigned segments and campaigns
Must-have: 5+ years’ experience in Analytics, BI, or Marketing Insights
Standout: KPI framework design and cross-functional partnership with senior leaders

Lead analytics strategy and governance for major segments, turning data into actionable insights for marketing and enterprise initiatives.

Own analytics strategy and reporting for assigned segments and campaigns
Strong 5+ years’ experience in Analytics, BI, or Marketing Insights
Develop KPI frameworks, measurement plans, and insight models
Translate data into insights and recommendations
Build dashboards, performance summaries, and KPI tracking
Partner with CRM, Strategy, and business lines to support planning and data maturity
Positions data as a driver of messaging, budgetary spending, and tactics
Ensure data quality and governance across assigned domains
Lead analytics strategy for major segments or enterprise initiatives
Champions data integrity and literacy required for customer-centric efforts