Marketing Data Analyst

Brooklyn Park, MN (Unknown)

$35/hr – $38/hrMid Level2+ years expPart time

Posted 3 days ago

Job Summary

Own marketing analytics workflow end-to-end, building dashboards, conducting analyses across website, CRM, paid media, and campaigns; drive measurement planning, data quality, audience insights, and cross-functional partnerships.

Own dashboards and reports measuring marketing and channel performance.
Analyze multi-channel data to uncover trends and optimize campaigns and audience journeys.
Collaborate with Data & Analytics and cross-functional teams to standardize metrics and improve data quality.

Job Description

Responsibilities

MARKETING PERFORMANCE & CAMPAIGN ANALYTICS
Develop and maintain dashboards and recurring reports that measure marketing, campaign, and channel performance.
Analyze website, CRM/email, paid media, social media, and campaign data to identify trends, opportunities, and areas for improvement.
Evaluate audience engagement, conversion, and constituent journeys across marketing channels.
Support campaign planning by helping establish measurement plans, benchmarks, and reporting requirements.
Analyze marketing experiments, A/B tests, and optimization efforts to determine effectiveness and identify opportunities for improvement.
Connect marketing activity with downstream organizational outcomes where data is available.
MARKETING MEASUREMENT & DATA QUALITY
Support development and maintenance of marketing dashboards, KPI definitions, reporting standards, and campaign measurement practices.
Monitor marketing data quality and identify issues involving UTM parameters, campaign tracking, CRM data, attribution, conversion events, and reporting discrepancies.

Requirements

Bachelor's degree in Marketing, Business Analytics, Statistics, Business, Economics, Information Systems, or a related field, or equivalent education and experience.
Approximately 2–4 years of experience in marketing analytics, digital analytics, business intelligence, reporting, or a related analytical role.
Experience supporting reporting and analytics during the migration and consolidation of data from multiple systems into new reporting, CRM, marketing, or analytics platforms.
Experience with CRM, marketing automation, paid media, website, and digital marketing platforms, including Google Analytics 4, Google Tag Manager, or similar digital analytics tools.
Experience analyzing marketing performance across website, CRM/email, digital marketing, paid media, social media, or comparable channels.
Experience developing dashboards and reports using Power BI, Excel, Power Query, Tableau, or similar business intelligence tools.
Working knowledge and the ability to extract, join, and analyze data from multiple sources.
Strong analytical, organizational, and problem-solving skills.
Strong written and verbal communication skills with the ability to present analytical findings clearly to technical and non-technical audiences.
Ability to manage multiple priorities, work independently, and collaborate effectively across Marketing, Data & Analytics, and IT teams

Preferred

Experience with campaign measurement, marketing attribution, audience segmentation, conversion analysis, and marketing funnel reporting.
Experience utilizing third-party datasets, including demographic, geographic, or community data.
Familiarity with statistics, experimentation, predictive modeling, and marketing performance measurement.
Familiarity with Python or R for analytical or reporting purposes.
Interest in exploring and responsibly leveraging AI tools to improve reporting efficiency, team capacity, and marketing insights.
Experience working within nonprofit, fundraising, advocacy, or mission-driven organizations is preferred.

Second Harvest Heartland

Second Harvest Heartland is a leading hunger-relief organization. In partnership with more than 1,100 food shelves and hunger-relief programs in Minnesota and western Wisconsin, we provided nearly 128 million meals to neighbors last year. We also help families enroll in food assistance and provide prepared meals for people who need more than groceries. Second Harvest Heartland is a leader, convener and voice in hunger-related policy discussions. We’re working on a bold goal to cut hunger in half for all Minnesotans by 2030. With the help of the whole community, we’ll reduce hunger today by increasing access to emergency food, and prevent hunger tomorrow with policy, partnerships and one-on-one services, all while tracking progress to ensure we’re effective and accountable. There’s a role for each of us to play in making hunger history. Reach out to learn how you can join us or learn more at 2harvest.org. Social media community guidelines: https://www.2harvest.org/community-guidelines

Founded in 2001

Minneapolis, Minnesota, USA

252 employees (16 in marketing)

www.2harvest.org