Head of Marketing
3fa
San Francisco, CA (Remote)
$150K/yr - $200K/yrIn-houseFull-timeSenior level1+ years exp.
8 hrs ago
Marketing Manager
Los Angeles, CA (On-site)
$90K/yr – $120K/yrSenior Level5+ years expFull time
Posted 3 hrs ago
Job Summary
Own and optimize integrated U.S. campaigns across digital, social, experiential, and retail from planning through optimization; lead go-to-market for launches; build creator partnerships and manage assets and cross-functional partnerships with Sales and Merchandising.
- Oversee multi-channel campaigns end-to-end
- Lead product launch go-to-market and experiential activations
- Manage creator roster and platform-native content
- Align with Sales, Merchandising, and agencies on budgets and assets
Job Description
Responsibilities
- Own integrated U.S. campaigns across digital, social, experiential, and retail, from planning through optimization
- Own the go-to-market plan for every product launch, in lockstep with Brand and Planning
- Lead consumer-facing experiential activations
- Lead social strategy across Instagram, Meta, TikTok, and YouTube, with a clear point of view on where preschool parents actually spend their time
- Build and manage a creator roster of top Mom and Toy creators, from briefing through performance review
- Direct Creative and external partners to deliver platform-native, on-brand assets
- Own the content calendar to keep fans engaged between launch moments
- Partner with Sales and Merchandising on U.S. retail activation and retailer-specific programs at top accounts
- Lead bi-weekly calls with international sales teams as their central point of contact for campaigns and assets
- Manage agency partners and track campaign budgets
Requirements
- 5+ years in consumer marketing, ideally in toys, entertainment, or CPG
- A track record of successful multi-channel campaigns
- Strong knowledge of social platforms, influencer marketing, and content creation
- Experience collaborating across teams and managing multiple stakeholders
- An analytical mindset, with experience tracking and reporting campaign performance
- Bachelor’s degree in Marketing, Business, or related field
Preferred
- Knowledge of children’s digital media regulations, including COPPA
- Familiarity with global toy or entertainment markets
- Experience with tools like Google Analytics or Sprout Social
MGA Entertainment
2.5 Glassdoor
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!TM, Little Tikes®, Rainbow HighTM, Bratz®, MGA’s MiniverseTM, YummilandTM, CarTunedTM, Wonder FactoryTM, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram andFacebook. History: Isaac Larian, Founder and CEO, helped found a company called ABC Electronics in 1979, which changed its name to Micro Games of America in the late 80s. Then, in the late 90s when Larian looked to shift from electronic games to dolls and toys, the company name was changed to MGA Entertainment. In 2001 the company launched the cultural phenomenon Bratz; in 2006 MGA acquired iconic childhood brand, Little Tikes, building a robust portfolio of toys; in 2016 it launch the unboxing global sensation L.O.L. Surprise!; and in 2022 it launched MGA's Miniverse, the first DIY miniature collectible on the market. And the innovation keeps coming ...
Founded in 1979
Los Angeles, California, USA
1.3K employees (362 in marketing)
36% recommend to a friend
44% CEO approval
Salaries
Posted range
$90K/yr – $120K/yr
Taken straight from the job posting.
The middle of this range ($105K) is 19% above the median base salary for Marketing Manager roles in the United States ($88K).
Marketing Manager median pay in the United States
Most pay falls between $75K and $105K. Based on 1,245 salaries.
Marketing Team
Marketing Team Size
160 (12% of company)
Median Career Experience
15 years
Median Tenure
2.9 years
Marketing Roles Posted (Last 30 Days)
4
Traffic Signals
Monthly Visitors
333.1K
Monthly Google Ads Budget
$6.9K
Traffic Source Mix
Search
42.9%
Direct
46.2%
Referral
5.8%
Social
4.2%
Paid
0.8%
Headcount Trend
Current headcount: ~1.3K
News about MGA Entertainment
Links
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