Marketing Data Analyst at Leslie's | Phoenix, AZ

Leslie's

Marketing Data Analyst

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing analytics for a consumer retailer by turning data from GA4, Meta, Google Ads, and CRM into actionable performance insights.

Own end-to-end marketing performance reporting across paid, owned, and earned channels.
Must-have: 2+ years in a similar role with SQL proficiency.
Standout: cross-channel data consolidation and storytelling for senior leadership.

Job Description

Responsibilities

Develop, maintain, and distribute recurring marketing performance reports and dashboards across paid, owned, and earned channels.
Analyze campaign performance data to identify trends, uncover insights, and make recommendations that optimize marketing effectiveness and ROI.
Partner with channel leads (e.g., Paid Media, CRM, Ecommerce, Retail Marketing) to implement precision audience marketing and measure performance against KPIs and business goals.
Consolidate data from multiple platforms (e.g., Google Analytics, Meta Ads Manager, Google Ads, CRM, and other tools) into cohesive performance narratives.
Support A/B testing, attribution modeling, and other measurement methodologies to inform campaign strategy and creative direction.
Support analysis of customer segment trends.
Deliver ad hoc analyses and presentations to senior leadership to support strategic planning and performance reviews.
Stay current on emerging analytics tools, digital marketing trends, and measurement best practices.

Requirements

Minimum 2 years in a similar position or performing similar duties.
Minimum 2 years working with SQL.
Familiarity with marketing platforms; Meta Ads Manager, Google Ads, Hubspot and similar.
Proficiency with Excel and Google Analytics (GA4).
Bachelor’s degree or equivalent in Marketing or related discipline.
Strong organizational skills with ability to manage competing priorities.

Preferred

Retail and Omni marketing experience a plus.

Benefits

Comprehensive medical, pharmacy, dental, & vision plan options.
Health savings account (with enrollment in the high deductible health plan option).
Health & dependent care flexible spending accounts.
Company-paid basic life and AD&D insurance.
Voluntary supplemental life insurance.
Company-paid short-term disability and voluntary long-term disability insurance.
Pre-tax and Roth 401(k) with company match.
Paid vacation, sick, and bereavement leave.
Paid holidays, including a floating personal day.
Employee assistance and wellness programs.

Leslie's

3.0 Glassdoor

In March of 1963, a one-man pool supply operation working out of a backyard shed in North Hollywood, California, began. That journey continues today - 54 years later - as Leslie's Poolmart, Inc., “The World’s Largest Retailer of Swimming Pool Supplies”. With over 900 retail stores in 35 states, plus a Commercial Division, Mail Order and E-commerce Group, Leslie’s offers many career opportunities.Leslie's offers the best selection of pool and spa chemicals, pool cleaners, pool equipment, cleaning accessories and pool inflatables and floats.We have the solution to all your pool and spa needs. Every store offers free in-store water testing and free in-store labor on repairs.

Founded in 1963

Phoenix, Arizona, USA

2.8K employees (82 in marketing)

www.lesliespool.com

27% recommend to a friend