Responsibilities

• Analyze and evaluate marketing, CRM, campaign, and reporting data to identify trends, surface insights, and support campaign recommendations.
• Support CRM and marketing data quality efforts by correcting record errors, reviewing contact statuses, researching and merging duplicate records, validating key contact and agency/account information, and tracking recurring data quality issues for escalation.
• Support campaign data QA by validating audience counts, reviewing duplicate or incomplete records, checking required fields, and escalating data issues prior to campaign execution.
• Conducts analysis to ensure marketing programs are showing adequate returns.
• Work closely with cross-functional teams to share data insights.
• Maintain contact cleanup queues, track remediation progress, and document recurring data quality issues for review by senior marketing data and analytics resources.
• Maintain recurring program and existing marketing reporting by refreshing reports, validating outputs, confirming data accuracy, and ensuring templates, definitions, filters, and reporting processes remain current and consistent.
• Employees are expected to meet the essential functions of their role, including maintaining regular, predictable and reliable attendance and adhering to their assigned work schedules.
• Onsite attendance requirements may vary by position and are subject to change based on business needs consistent with applicable law.
• Communicate effectively with internal and external stakeholders using appropriate channels, including phone, email, teams, and in person interactions as required.
• Ability to maintain sound judgement and attention to detail while managing multiple priorities under pressure in a fast-paced environment.