Responsibilities

• Analyze CRM and email marketing campaign performance to generate actionable insights.
• Build and maintain Tableau dashboards for customer lifecycle, segmentation, and marketing KPIs.
• Use SQL (Oracle database) to extract, join, and analyze data from multiple marketing and CRM sources.
• Support customer segmentation and targeting strategies, including identification of high‑value customer cohorts.
• Partner with the Customer Lifecycle Management team to evaluate email campaign effectiveness and recommend optimizations.
• Collaborate with Call Center Operations to support tracking and attribution of marketing-driven leads and offline sales.
• Assist with analytics and reporting related to CDP-enabled strategies (e.g., Treasure Data).
• Support reporting and data validation needs related to CRM consolidation and Salesforce Data Cloud migration.
• Communicate insights clearly to marketing and business stakeholders.

Requirements

• Bachelor’s degree in Marketing, Analytics, Business, Statistics, or a related field.
• 5+ years of experience in marketing analytics, CRM analytics, or a related analytical role.
• Strong SQL skills, including experience querying large datasets (Oracle or similar databases).
• Proven experience building dashboards and reports using Tableau or similar BI tools.
• Experience analyzing CRM and email marketing data.
• Strong analytical, problem‑solving, and communication skills.

Preferred

• Experience with Customer Data Platforms (e.g., Treasure Data, Segment, Adobe CDP).
• Exposure to Salesforce CRM and/or Salesforce Data Cloud.
• Experience working with call center data or offline sales attribution.
• Background in SaaS, eCommerce, agencies, or small business enablement.
• Familiarity with AI‑enabled analytics tools.

Benefits

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences. We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees. We have 20 + affinity groups where you can network and connect with employees globally.
• We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Bluehost #OTOD!