Responsibilities

• Digital Marketing, Brand Visibility & Communications • Drive digital marketing and communication strategies to increase visibility in key North American markets.
• Deploy integrated digital campaigns using AI‑powered tools to enhance customer interaction and personalization.
• Ensure customer‑centric messaging for key applications with Product Teams.
• Restructure internal and external communications aligned to market‑segmentation priorities.
• AI, Digital Engagement & Organizational Enablement • Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
• Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, high‑quality interactions.
• E‑Commerce & Zero‑Touch Sales Growth • Lead e‑commerce strategy to increase zero‑touch orders above 30%.
• Partner with Business Lines and customer‑facing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.
• Market Strategy, Targeting & Business Growth • Build market‑segmentation strategies with Business Lines to map opportunities and prioritize high‑growth segments.
• Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.

Requirements

• B.S. degree or equivalent in Marketing or Communications.
• Minimum 5 years in marketing/communications management and selling a product or service.
• Digital marketing and/or e‑commerce experience strongly preferred.
• Experience developing custom landing pages, HTML emails, and other front‑end solutions.
• HubSpot experience strongly preferred.
• Google Analytics tag‑support experience via Google Tag Manager.
• SEO and site‑optimization knowledge.
• Effective communication across all business levels.
• Ability to negotiate solutions across multiple technical/business areas and vendors.
• Proven team‑leadership and vendor‑management ability.

Preferred

• Digital marketing and/or e‑commerce experience strongly preferred.
• HubSpot experience strongly preferred.
• Google Analytics tag‑support experience via Google Tag Manager.
• SEO and site‑optimization knowledge.

Benefits

• We offer a competitive compensation package (Relocation Assistance, Medical, Dental, Vision, Vacation, Sick, Holiday Pay, 401k, Paternal and Maternal leave, relocation assistance, short-term and long-term disability and more
• The safety and well‑being of our employees is important to us, which is why we set high standards for your workplace safety.
• We support you on your journey: individual learning opportunities, world‑wide job opportunities or technical training from our academy.