Marketing and Creative Manager

Responsibilities

• Conceptualize, design, copywrite, and schedule promotional email campaigns and newsletters.
• Build, audit, and optimize automated lifecycle flows (welcome series, abandoned cart, post-purchase, win-back, VIP).
• Implement advanced audience segmentation, list hygiene best practices, and predictive churn mitigation.
• Conduct regular A/B testing on subject lines, send times, preview text, content layout, and CTAs to maximize open rates, click-through rates, and attributed revenue.
• Oversee day-to-day operations and promotional updates across our BigCommerce storefront.
• Use WebDAV to manage, upload, and update website template files, assets, media libraries, and scripts securely.
• Collaborate with designers and developers to improve website navigation, page load speed, mobile responsiveness, and overall UI/UX.
• Lead Conversion Rate Optimization (CRO) initiatives by auditing customer journey funnels, checkout flows, and product landing pages.
• Ensure product listings, merchandising banners, and promotional landing pages are accurate, timely, and aligned with marketing pushes.
• Maintain and optimize the Google Merchant Center product feed, resolving feed errors, missing attributes, and policy warnings.

Requirements

• Experience: 3–5+ years of digital marketing experience, ideally within a direct-to-consumer (D2C) or B2B e-commerce environment.
• Email Marketing Expertise: Demonstrated track record building automated flows and promotional campaigns in Klaviyo (or equivalent advanced ESP).
• E-Commerce Platform Mastery: Practical hands-on experience managing an online store on BigCommerce.
• Technical Asset Management: Working familiarity using WebDAV clients (e.g., Cyberduck, FileZilla) for managing store files and theme assets.
• Paid Advertising Proficiency: Direct experience setting up and optimizing campaigns in Google Ads and managing product feeds within Google Merchant Center.
• Creative & Analytical Balance: Strong copywriting and design sensibility paired with solid analytical skills (Google Analytics 4, native platform reporting).
• Project Management: Self-starter mentality with the ability to balance multiple deadlines and campaigns independently.

Preferred

• Basic knowledge of HTML/CSS for minor email template tweaks and on-page adjustments.
• Experience with graphic design tools (e.g., Figma, Canva, Adobe Creative Suite).
• Familiarity with SMS marketing strategy and platforms.
• Prior experience managing affiliate or influencer marketing programs.

Benefits

• 401(k) matching
• Paid time off