Responsibilities

• Develop the Creative Cloud offering strategy: Use customer and market insights to define how plans are structured and priced across the portfolio, balancing customer value with business goals.
• Define and oversee a testing roadmap: Build a roadmap for new packaging, pricing, and positioning concepts, and translate results into a go-to-market strategy.
• Drive GenAI adoption and monetization for creative professionals: Evolve Adobe's AI monetization approach for new AI-powered capabilities, including agentic. You will build product roadmaps, lead all aspects of customer-facing messaging, and track performance.
• Lead and develop your PMM team: Manage and grow a team of senior IC PMMs by fostering professional development, providing direction on execution, and removing roadblocks.
• Build cross-functional alignment: Partner with Product, Finance, Marketing, and other teams to drive initiatives forward without direct authority over them.

Requirements

• 10 + years in product marketing or a related strategy role.
• 6+ years of experience in managing people.
• Experience with pricing, packaging, or monetization strategy for a subscription or software business.
• Experience bringing new or emerging technology products to market.
• A track record leading cross-functional initiatives that span multiple product lines.
• Excellent executive communication skills and a passion for storytelling.
• You are data-driven, with the ability to interpret data to inform and use it to improve performance.
• BS degree in Marketing, Business or a related degree is preferred OR 10+ years of Marketing experience or equivalent practical experience
• MBA or equivalent experience is a plus.