Product Marketing Lead, Public Sector

District of Columbia, USA (On-site)

$164K/yr – $205K/yrSenior Level6+ years expFull time

Posted 3 hrs ago

Job Summary

Own Scale's story by shaping multi-channel go-to-market content and enablement, partnering with sales, product, and delivery to move campaigns from strategy to pipeline.

  • Create and tailor case studies, briefs, eBooks, web copy, and presentations that translate complex work into clear, compelling narratives.
  • Collaborate across GTM, product, and delivery to gather input, align messaging, and drive initiatives with measurable impact.
  • Partner with Comms and Events to secure media placements and speaking opportunities for joint initiatives.

Job Description

Responsibilities

  • Produce the Content That Tells Our Story: Create the case studies, one-pagers, solution briefs, thought leadership eBooks, web copy, and presentations that turn Scale's complex, technical work into clear, compelling narratives.
  • Support Product & Customer Marketing: Develop and customize messaging, positioning, and collateral so they resonate with agency-specific missions and mission owners.
  • Support Launches & Campaigns: Drive the materials and copy behind new solutions, offerings, and campaigns as we bring them to market.
  • Support Market Entry: Partner with the GTM sales leadership and engineering teams to own and support go-to-market in new federal civilian segments, contributing the content, enablement, and campaign execution that turn strategy into pipeline.
  • Create Alignment: Partner across GTM sales, product, and delivery to gather input, keep projects moving, and ensure our external voice reflects what's true and differentiated about our work.
  • Measure Impact: Track content and campaign performance in partnership with cross-functional teams.
  • Partner with Comms and Events: Work with our global communications team and customers' PR arms to secure media placements and speaking opportunities for joint initiatives.

Requirements

  • 6+ years of experience in Product Marketing, preferably within B2G (Business-to-Government), targeting federal civilian accounts
  • Storytelling Excellence: A proven track record of marketing to mission owners, and turning technical deployments into compelling human-centric or national-impact narratives.
  • Autonomy & Velocity: Ability to thrive in a high-velocity environment where you must manage senior stakeholders independently.
  • Collaboration Skills: Ability to work across functions (Sales, CS, and Product) to get the information you need and earn trust.

Preferred

  • Experience marketing AI/ML cloud infrastructure or data services.
  • Partner marketing experience supporting government teams.
  • Hands-on experience building and managing content, account-based marketing, and broader lead generation campaigns.

Benefits

  • comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO.
  • Additionally, this role may be eligible for additional benefits such as a commuter stipend.
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Scale AI

3.3 Glassdoor

Scale’s mission is to develop reliable AI systems for the world’s most important decisions. We provide the high-quality data and full-stack technologies that power the world’s leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact.The Scale Generative AI Platform allows customers to build, evaluate, and control advanced AI agents and applications that continuously improve. The Scale Data Engine provides the technology to collect, curate, and annotate high-quality datasets. Through our Safety, Evaluations, and Alignment Lab (SEAL), we test models with rigorous benchmarks and novel research to ensure breakthroughs translate into systems people can trust.Scale powers the most advanced LLMs and generative models in the world through RLHF, data generation and model evaluation. We work with industry leaders like Meta, Cisco, DLA Piper, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force.

Founded in 2016
San Francisco, California, USA
5.9K employees (379 in marketing)
53% recommend to a friend
57% CEO approval

Salaries

Posted range

$164K/yr – $205K/yr

Taken straight from the job posting.

See all Scale AI salaries

Funding

Total Funding
$15.9B
Last Raise
$14.3B
Corporate Round, 9 months ago

Funding History

  • Jun 2025
    Corporate Round • $14.3B
  • Jun 2025
    Series Unknown
  • May 2024
    Series F • $1B

Traffic Signals

Monthly Visitors
592K
Traffic Source Mix
Search
46.5%
Direct
43%
Referral
7%
Social
2.9%
Paid
0.6%

Headcount Trend

Current headcount: ~5.9K

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Product Marketing Lead, Public Sector

Scale AI · District of Columbia, USA · On-site