Responsibilities

• Develop and execute a comprehensive social media strategy across all social media platforms to increase brand awareness and engagement.
• Manage social media platforms and utilize platform management tools (i.e. Buffer and Meta Business Suite) to schedule posts, track engagement metrics, and streamline workflow across multiple channels.
• Manage ad campaigns across various social platforms; analyze data to optimize ad spend, audience targeting, and creative assets.
• Maintain consistent communication with clients and brand representatives.
• Manage a content calendar to ensure a consistent posting cadence and timely alignment with marketing campaigns or product launches.
• Collaborate with the team’s content creators to produce engaging content using tools that align with campaign goals.
• Proactive “social listening” and research to identify trending topics, targeted audience, and emerging opportunities for targeted advertising.
• Build and engage within the brand’s community by interacting with followers, responding to comments, and tailoring content to targeted audiences.
• Collaborate with UGC creators/influencers, industry partners, and brand advocates to expand reach and credibility.
• Strategy and focus within the food/restaurant marketing industry.

Requirements

• Proven experience in social media marketing, brand growth, and strategy.
• Proficiency with social media platforms and management tools (i.e. Buffer) for content creation, scheduling, and analytics.
• Excellent written communication skills to ensure accuracy and clarity across all communications and content creation.
• Strong relationship management skills with an emphasis on collaboration across teams including content creation, branding, and public relations.
• Strong interpersonal skills and communication skills to collaborate with clients.
• Knowledge of SEO principles, social media trends, and digital marketing best practices.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Creative content creation skills: experience with AI content, graphic design (i.e. Canva, Adobe), video editing (CapCut).
• Experience and strategy within the food/restaurant marketing industry is a plus.

Preferred

• Experience and strategy within the food/restaurant marketing industry is a plus.