Marketing Copywriter

Responsibilities

• Write – a lot. This is a role for an experienced, sophisticated, efficient writer who is ready to be inspired and challenged by a near-endless buffet of topics and assignment types. When we say Never Boring, we mean it.
• Conduct interviews. You know the right questions to ask and how to follow the story as it develops live, in real time. You know how to ask follow up questions. You are good at managing expectations and clearly summarize expectations to support the draft process.
• Develop topic and story angles that are aligned to Exponent’s strategic and brand initiatives, including guiding free-form content brainstorming sessions and actively supporting subject-matter experts in finding “the story.”
• Dig into the technical details of Exponent’s engineering and scientific capabilities without getting lost in the weeds – you’ll navigate diverse technical topics while keeping an eye on multiple priorities.
• Ensure the consistency of all content in accordance with Exponent’s brand tone and style requirements.
• Absorb subject-matter expert feedback flexibly, providing edits for revisions and appropriate solutions / editorial approaches, as needed.
• Develop knowledge of Exponent’s business continuously, connecting the dots between strategic messaging and priorities and bringing those nuances to bear on our content.
• Suggest creative ways of repurposing, repackaging, and upcycling Exponent’s new and existing content to maximize our resources and impact.
• Support broader marketing operations as needed, including copyediting and proofreading of other copywriters’ work to keep our pipeline running smoothly.
• Contribute to process documentation and optimization inside our fast-evolving department.

Requirements

• 10-12+ years of professional writing experience
• The ability to absorb technical information and juggle multiple assignments concurrently, adhering to deadlines
• Ability to prioritize deadlines and make good judgement calls on concurrent deliverables
• A portfolio of meaningful writing samples showcasing a variety of forms: articles, web content, social posts, sales collateral, etc.
• A bachelor’s or master’s degree in a relevant field of study, including English, journalism, communications, marketing, or other relevant degree
• A knack for distilling complex technical capabilities into B2B long- and short-form content that resonates with our target audiences
• Stakeholder management experience – you understand complex approval processes and risk mitigation. (Prior experience in a regulated industry in a plus)
• Top-notch interviewing skills and the ability to quickly spot which topics are ripe for thought leadership, case studies, white papers, are well-suited to graphics, etc.
• A natural affinity for if not direct experience in technical and/or relevant industry content development, marketing, and related communications
• A passion for science and engineering

Preferred

• Working knowledge of AP style highly preferred
• Basic SEO experience and knowledge of optimization tools such as SEM Rush a plus

Benefits

• Access benefits information on our Life @ Exponent page: https://www.exponent.com/careers/life-exponent
• Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.