Marketing Coordinator/Family Worker

Responsibilities

• Develop and execute multichannel marketing campaigns across social media platforms, email marketing, print advertising, and digital channels to promote programs and initiatives.
• Manage social media advertising campaigns on Facebook, Google AdWords, and other platforms to increase engagement and reach target audiences effectively.
• Utilize SEO strategies and web analytics tools like Google Analytics and Google Data Studio to optimize content visibility and measure campaign performance.
• Implement marketing automation tools and CRM systems to streamline communication efforts, nurture leads, and enhance demand generation marketing efforts.
• Create compelling content for websites, blogs, newsletters, and promotional materials that align with brand messaging and audience interests.
• Lead cross-functional teams in planning, executing, and analyzing marketing projects while managing budgets to ensure efficient resource allocation.
• Collaborate with product management teams to develop integrated marketing strategies that support B2B marketing objectives and performance marketing initiatives.
• Conduct research on market trends, competitor activities, and audience preferences to inform strategic decision-making.
• Oversee graphic design projects using Adobe Creative Suite to produce visually engaging assets for campaigns.
• Report on web analytics data regularly to inform continuous improvement efforts in digital marketing strategies.

Requirements

• Proven experience managing comprehensive marketing campaigns across multiple channels including social media advertising campaigns, email marketing, print advertising, and digital media.
• Strong proficiency with SEO best practices, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Demonstrated ability to lead teams within marketing management or public relations environments with excellent team leadership skills.
• Experience in content writing for diverse audiences along with graphic design skills using Adobe Creative Suite.
• Familiarity with CRM systems for managing customer data and executing targeted outreach efforts.
• Knowledge of demand generation marketing strategies coupled with data-driven decision-making capabilities.

Preferred

• Background in B2B marketing or performance marketing is highly desirable.