Marketing Coordinator

Responsibilities

• Analyze market trends, competitor activity, and customer demographics to develop and implement marketing strategies.
• Generate reports on marketing and sales metrics for General Manager and sales team.
• Work with the Operations team to improve our productivity and profitability.
• Assist the Sales team by improving our sales and training aids and to assist in sales functions as needed.
• Develop engaging content across various channels; i.e., website, social media and email marketing campaigns and events. Track and measure campaign performance metrics, analyzing data to identify insights and optimize marketing strategies.
• Manage, expand, and promote our brand and products on social media including the company website. Monitor engagement and respond to comments/questions.
• Coordinate all trade shows. Will require occasional travel.
• Assist in marketing and introduction of new products.
• Learn our ERP system and to serve as a customer service backup as needed.
• Act as lead liaison between Zilmet USA and our sales rep network.

Requirements

• College degree preferred.
• Previous experience (3 to 5 years) preferred.
• Strong understanding of marketing principles and best practices.
• Proven experience with SEO tools, Google Ads, Facebook advertising, and web analytics platforms.
• Excellent communication and writing skills.
• Proficiency in digital marketing tools and platforms.
• Data analysis and interpretation abilities.
• Creative thinking and design skills.
• Ability to work independently and as part of a team.
• Bachelor's (Required)

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance