Marketing Coordinator

Responsibilities

• Support Director of Marketing and Media Strategy with project management and production of media plans for on-going and upcoming campaigns
• Liaise with Graphic Design to facilitate creation of and routing of advertisements via the online Project Center
• Manage and execute institutional email marketing campaigns and newsletters, including building, editing and deploying through MailChimp and/or relevant email marketing systems
• Liaise with external consultant to facilitate implementation of social media and digital display campaigns. Monitor, edit, and manage campaigns as needed
• Compile comprehensive weekly performance reporting and post-campaign reports.
• Write copy and compile images and captions for Marketing and Membership materials adhering to the Whitney’s style and voice
• Research, outreach, and management of influencer database
• Support marketing-related events and photo/video shoots and manage the onsite logistics
• Process and track all department invoices for Marketing
• Provide general administrative support to the Marketing and Membership departments as needed

Requirements

• Bachelor's degree
• 2+ years marketing experience; digital marketing experience preferred; agency experience preferred but not required
• Professional experience with media vendors and overall knowledge of media landscape for traditional and digital tactics
• Familiarity with audience data and ad tech platforms, such as data onboarding tools (e.g., LiveRamp), programmatic buying platforms (e.g., Simpli.fi, The Trade Desk), and paid social ad managers (e.g., Meta Ads Manager).
• Asana, Mailchimp, Raiser’s Edge, Project Center and Microsoft and Apple suite. HTML experience.
• Adobe Photoshop is a plus but not required

Benefits

• Medical, Dental, Vision, 403(B) elections
• Generous PTO benefits
• Commuter benefits - parking and mass transit
• Admission to world-renowned museums across the city and nationally
• Pet insurance and discounted membership for Citibike
• This position is covered by UAW Local 2110