Responsibilities

• Event Strategy & Planning
• Lead end-to-end planning and execution for 15-30+ events annually, including large market activation and customer events, conferences, and bespoke customer events.
• Develop event strategies and playbooks aligned with marketing campaign goals, demand generation targets, and brand standards.
• Manage event calendars, milestones, and critical path timelines across multiple simultaneous events.
• Evaluate and recommend new event opportunities, sponsorship packages, and community engagements to grow pipeline and brand visibility.
• Cross-Functional Coordination
• Serve as the primary liaison between Marketing, Sales, Rental, aftermarket Parts and Service, Finance, Legal, and Executive teams for all event-related initiatives.
• Facilitate pre-event kick-off meetings, status updates, and post-event retrospectives with all stakeholders.
• Coordinate asset preparation, content alignment, and presentation review with internal subject matter experts.
• Partner with Sales to ensure customer and prospect invitations, pre-event outreach, and on-site engagement plans drive pipeline and retention goals.
• Ensure effective lead capture system adoption and training
• Logistics & Vendor Management
• Negotiate and manage contracts with venues, AV companies, caterers, exhibit houses, and other event vendors.
• Oversee booth design, build, and logistics for trade shows, including shipping, drayage, setup, and teardown coordination.
• Source, procure, and manage marketing assets including branded merchandise, signage, promotional materials, and premium giveaways.
• Manage on-site event operations, vendor relationships, and real-time problem resolution to ensure flawless execution.
• Marketing Asset Procurement & Brand Management
• Oversee procurement of all event-related marketing collateral, ensuring alignment with brand guidelines and quality standards.
• Collaborate with creative and Brand teams to develop event-specific graphics, signage, digital assets, and promotional content.
• Manage swag and merchandise programs, including vendor selection, inventory management, and fulfillment logistics〦 (text as in source) ?