Responsibilities

• Reporting & Analytics: Pull and assemble weekly and monthly marketing reports: leads, cost per lead, booked jobs, and campaign performance by channel
• Read Google Analytics, Google Ads, Meta, and call/lead tracking data and compile key takeaways and recommendations
• Flag underperforming campaigns early and propose adjustments – Coordinating with our marketing agency contact(s)
• Vendor Coordination: Serve as the day-to-day contact for our outside vendors (PPC/SEO agency, website, print shop, mail house, promotional products)
• Keep vendor deliverables, deadlines, and invoices on schedule and on budget
• Review vendor work for accuracy, brand consistency, and results before it goes live
• Copywriting & Ad Approval: Write copy for ads, landing pages, email newsletters, postcards, social posts, and website updates in WCE's voice
• Review and approve ad creative and copy submitted by vendors or generated in-house
• Maintain consistency in messaging, offers, and branding across every customer-facing channel
• Creative Production: Design mid-level creative in Canva, Adobe Creative Suite, or similar: social graphics, postcards, flyers, yard signs, email templates, and simple video edits

Requirements

• 4+ years of hands-on marketing experience, ideally at a small business or home-services/trades company
• A generalist: comfortable with both digital channels and physical/print marketing
• A clear, confident writer who can produce clean copy quickly and in a consistent brand voice
• Able to read analytics and explain what the numbers mean, not just report them
• Proficient in Canva or Adobe Express (Adobe Creative Suite a plus), Google Business Profile, Meta Business Suite, and an email platform
• Familiar with Google Ads and Google Analytics well enough to check vendor work and spot problems
• Highly organized, self-directed, and comfortable managing multiple deadlines with limited supervision
• Reliable, positive, and a good fit with a hardworking, team-first crew

Preferred

• Bonus: Experience with ServiceTitan or another home-services CRM; basic video editing; construction or trades background

Benefits

• Team-Oriented Environment: You'll collaborate with electricians, installers, apprentices, and support staff who give 100% every day and take pride in delivering top-tier electrical services to our community.
• Opportunities for Growth: We provide a path to advancement regardless of skill level and value continuous learning and development to help you grow personally and professionally.
• Work with the Best: Our team is full of talented people who take pride in their work and help each other develop and fine-tune their skills.
• Great Benefits: We believe in supporting our team and will do anything we can to make sure our employees are taken care of.