Responsibilities

• Coordinate marketing and communication-based projects aligned with our mission, vision, and strategic goals.
• Coordinate marketing efforts for community outreach events, external campaigns, and internal projects.
• Manage promotional items and organization for community events and employee engagement activities.
• Utilize various formats, such as video clips and reels, to showcase the organization and employees.
• Following the Marketing Plan, coordinate social media marketing activities- content creation, scheduling, and engaging with community members online.
• Develop and maintain an approved marketing plan to develop, revise, share, organize, and oversee content for Welia Health’s blog, website pages and posts and social media channels, that primarily include LinkedIn, Facebook, Twitter, and YouTube.
• Monitor and actively engage in relevant social discussions about the organization, its competitors, and the healthcare industry.
• Ensure consistency in branding and messaging across all marketing materials and mediums.
• Proofread communication materials as necessary to maintain high-quality standards.
• Maintain ethical standards during all marketing and public relations activities, valuing diversity and providing excellent service to both internal and external stakeholders.

Requirements

• Bachelor’s degree in marketing, communications, or relevant field is required
• A high level of computer competency including Microsoft Office products, Google Workspace (G-Suite), and Hootsuite or other subscribed social media management program

Preferred

• knowledge healthcare industry regulations/compliance
• Adobe Creative Suite (or other design software, e.g., Canva)
• video editing (full-length, shorts, and/or reels)
• WordPress website management