Marketing Coordinator

Mint Hill, NC (Hybrid)

$55K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 hrs ago

Job Summary

Own content strategy across Wave’s online channels, manage the social calendar and paid campaigns, and produce engaging stories and assets that reflect the brand.

  • Lead multi-channel content creation and publishing
  • Oversee social media scheduling, engagement, and analytics
  • Plan and optimize paid advertising campaigns

Job Description

Responsibilities

  • Write, edit, and publish content across Wave’s website, email campaigns, and LinkedIn, Instagram, and Facebook in a professional, relational brand voice
  • Manage the social media content calendar, scheduling, posting, and community engagement
  • Capture and curate project-site and field-team photography and video for digital content
  • Develop project spotlights, client stories, and case studies across Wave’s markets
  • Track reach, engagement, follower growth, and other channel metrics; provide monthly leadership summaries
  • Plan, launch, manage, and optimize paid campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads, including creative, targeting, budgets, and reporting
  • Write SEO-informed website pages and blog posts; research relevant keyword opportunities
  • Maintain current website project information, team biographies, and service descriptions
  • Maintain consistent brand standards across internal and external materials, including visual identity and tone
  • Produce or coordinate graphics and assets for proposals, presentations, campaigns, brochures, signage, and other print materials

Requirements

  • Alignment with company values, culture, and a team-first mindset
  • Minimum of two years of experience in marketing, communications, content creation, or a related role
  • Strong writing, editing, organizational, and project-prioritization skills
  • Photography or videography proficiency, especially in live-event or facility environments
  • Demonstrated ability to produce engaging social content and sustain an active brand presence
  • Proficiency with social media platforms and scheduling tools such as Meta Business Suite or Hootsuite
  • Experience planning and managing paid advertising campaigns such as Google Ads or Meta Ads
  • Familiarity with design and editing tools such as Adobe Creative Suite or similar
  • Ability to travel to local and remote job sites as needed

Preferred

  • Experience in church, nonprofit, construction, or technology integration settings preferred
  • Familiarity with AVL concepts, or a genuine interest in learning, preferred
  • Experience with email marketing platforms, CRM or project management tools, conferences, and branded merchandise preferred
WAVE logo

WAVE

Serving and building a better community in many neighborhoods across Kentucky and Southern Indiana marks the seven decades of WAVE in the Louisville market. Kentucky’s first TV station is also the first station in Louisville to broadcast in color and broadcast local news in HD. From award-winning journalism to breakthrough investigations, WAVE 3 News stories make you laugh, cry, learn something new, feel safe, and take-action. Our unique content is delivered on many platforms, and our Derby City Weekend app gives you a look at the finest the area offers in arts, music, theater, culinary excellence, and the famous bourbon trail. WAVE was the first station in the country to present a live telecast of the Kentucky Derby, and the breath of coverage for the event now includes an Inside the Rail app. The WAVE 3 News Abbey Road on the River, Kentucky Derby Festival, Forecastle Festival, and Humana Festival of New American Plays at Actors Theatre, are some of the signature events in a community that enjoys big events and is home to the Muhammad Ali Center, Louisville Slugger Museum, and Churchill Downs. WAVE 3 News has helped raise hundreds of millions of dollars to uplift the community and through the years has been home to both the University of Kentucky and University of Louisville sports.

Founded in 1948
Louisville, Kentucky, USA

Salaries

Posted range

$55K/yr – $75K/yr

Taken straight from the job posting.

The middle of this range ($65K) is 8% above the median base salary for Marketing Coordinator roles in the United States ($60K).

Marketing Coordinator median pay in the United States

$60K/yr

Most pay falls between $52K and $69K. Based on 904 salaries.

See all WAVE salaries

Marketing Team

Median Tenure
13.3 years
Marketing Roles Posted (Last 30 Days)
1
WAVE logo

Marketing Coordinator

WAVE · Mint Hill, NC · Hybrid