Responsibilities

• Develop, design, and deploy email campaigns using MailChimp or similar email marketing platforms.
• Manage contact segmentation, audience lists, and reporting metrics.
• Utilize FranConnect or similar CRM systems to support franchise communication and marketing initiatives.
• Track and analyze campaign performance; provide reporting and optimization recommendations.
• Manage and optimize Google Ads campaigns.
• Oversee and execute campaigns through LinkedIn Campaign Manager and Meta Ads Manager (Facebook & Instagram).
• Monitor KPIs including CTR, conversion rates, cost per lead, and ROI.
• Assist in SEO best practices and website content optimization.
• Work with design team to create marketing collateral including flyers, postcards, brochures, digital assets, presentations, and event materials.
• Maintain brand standards across all franchise marketing materials.

Requirements

• Strong copywriting and editing skills.
• Excellent organizational and project management skills.
• Ability to interpret analytics and make data-driven decisions.
• Detail-oriented with strong communication skills.
• Ability to work independently and collaboratively in a fast-growing franchise organization.
• Proficiency in MailChimp or similar email platforms.
• Proficiency in FranConnect or similar CRM.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Proficiency in Canva.
• Proficiency in Google Ads.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• 2–4 years of marketing experience preferred.
• Experience with franchise systems is a strong plus.
• Experience in healthcare, infusion, specialty pharmacy, or medical marketing is highly desirable.
• WordPress experience preferred.

Benefits

• Comprehensive medical, dental, and vision plans, plus flexible spending, and health savings accounts.
• Paid time off, personal days, and company-paid holidays.
• Paid Paternal Leave.
• Volunteerism Days off.
• Income protection programs include company-sponsored basic life insurance and long-term disability insurance, as well as employee-paid voluntary life, accident, critical illness, and short-term disability insurance.
• 401(k) matching and tuition reimbursement.
• Employee assistance programs include mental health, financial and legal.
• Rewards programs offered by our medical carrier.
• Professional development and growth opportunities.
• Employee Referral Program.