Responsibilities

• Supports Digital Marketing Efforts for Visit San Antonio
• Website Content & CMS Management: Maintains website content and CMS functionality, including publishing pages and blogs; implementing SEO and AI-readiness recommendations; maintaining metadata and structured content; supporting organic data and service requests; and ensuring CMS and CRM integration.
• CRM, Listings & Calendar Operations: Reviews daily CRM reports and maintains the Travel & FAM Calendar, member listings, events, coupons/offers, membership tiers, and event calendars for accuracy, tagging, formatting, timeliness, and compliance with Visit San Antonio guidelines.
• Website & Partner Content Updates: Keeps Visit San Antonio and River Walk contact/staff pages, job postings, news releases, news articles, and Media Room categories current in coordination with HR and PR/Communications.
• Chatbot & Website Reporting: Provides monthly chatbot analytics, seasonal content updates, periodic accuracy testing, and quarterly website member-mention reports.
• Email Marketing: Partners with the Social Media Team and Marketing Manager to deploy monthly Leisure, River Walk, and Trade newsletters; analyzes campaign performance; recommends improvements; and deploys quarterly SATPID and Journey Together Executive Brief newsletters.
• Digital Asset Management: Manages and maintains the Digital Asset Management system, secures and files talent rights, conducts photography outreach, and provides team training as needed.
• Video Asset Management: Uploads and archives marketing videos in Vimeo, YouTube, and Cloudinary.
• Visitor Guide Support: Supports the Visitor’s Guide and Event Program Guide by adding links and providing photo assets to Texas Monthly and/or the graphic design team.
• Integrated Channel Management: Works with the Marketing Manager and Social Media Team to align Visit San Antonio websites, content, and social media channels with monthly communication priorities.

Requirements

• Bachelor’s degree in marketing, or a related field.
• 1-3 years of experience in marketing particularly experience managing website content and CMS functionality, including content optimization, SEO, metadata, structured content, and AI-readiness best practices.
• Proficiency in digital marketing tools and platforms.
• Excellent written and verbal communication skills.
• Strong project management skills and attention to detail.
• Ability to work independently and as part of a team.
• Experience in destination marketing or the tourism industry.
• Knowledge of San Antonio's attractions and tourism industry.
• Knowledge of marketing principles and strategies.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Preferred

• Familiarity with Customer Relationship Management (CRM) software and DAM systems.
• Bilingual proficiency in English and Spanish.
• Google Analytics or other analytics tool certification.

Benefits

• Visit San Antonio offers a competitive benefits package including paid holidays and annual leave, health & wellness plan options, and retirement plan options.