Responsibilities

• Writes and/or edits copy for department marketing projects such as publications, advertisements, press releases, announcements, etc., as assigned.
• Email marketing, writing and editing of the twice weekly newsletter.
• Manage, coordinate and help run our Live Events, including staffing for the events, load in and load out marketing assets for the events.
• Administers department marketing calendar, as assigned. Monitors schedules, production and distribution arrangements and other details to ensure timely completion and quality control of marketing activities and publications.
• Works internally with the business office to gather vendor quotes/invoices, issues P.O’s and reconciles marketing expenses.
• Coordinates activities to promote awareness of department services and/or products within the university community and/or to the general public, such as direct mail, telemarketing, advertising, publicity, community relations, special events, etc. Analyzes, monitors, and evaluates marketing efforts for effectiveness, as assigned.
• Coordinates design, production and distribution of publications and other promotional materials, such as press releases, advertisements, catalogs, brochures, flyers, signage, A/V presentations, displays, exhibits, etc.
• Establishes and maintains contacts with internal and external marketing professionals and vendors such as artists, designers, photographers, mailing houses, postal service, list brokers, advertising representatives, media contacts, etc.
• Coordinates work of contracted vendors, as assigned, and ensures timely delivery of goods and/or services.
• Coordinates use of surveys and other market research instruments to collect appropriate information, as assigned.

Requirements

• Bachelors degree and 2 years of experience in marketing ; Combined experience/education as substitute for minimum education
• Marketing, publications, public relations, business administration, communication, advertising or related field experience. Knowledge of the principles and practices of marketing. Demonstrated verbal and written communication skills.

Preferred

• Masters degree and 3 years of experience in marketing
• HubSpot experience
• Experience working live events
• Strong copywriting and editing skills
• Expertise in Inbound marketing and CRM techniques
• Affinity for the Arts, especially classical music