Responsibilities

• Create and update flyers, posters, signage, digital graphics, handouts, and other promotional materials for DreamLab programs, events, field trips, troop experiences, birthday parties, rentals, and special initiatives.
• Develop engaging social media content, including graphics, captions, photos, reels, stories, and short-form videos that showcase DreamLab opportunities and experiences.
• Capture, organize, and maintain a library of photos, videos, participant highlights, and other content for use across marketing and communication channels.
• Develop audience-specific messaging and materials for Girl Scout members, families, educators, homeschool communities, community partners, renters, and other stakeholder groups.
• Maintain a marketing and outreach calendar to ensure programs, events, and other opportunities are promoted effectively and well in advance.
• Maintain and regularly refresh DreamLab posters, signage, showcases, and displays to ensure the space remains current, welcoming, and engaging.
• Create monthly and seasonal displays highlighting heritage and awareness months, Girl Scout initiatives, community celebrations, and other relevant themes.
• Help ensure that the DreamLab’s physical and visual presentation reflects the Girl Scout brand and the energy of its programs and experiences.
• Build awareness of DreamLab through ongoing outreach to schools, libraries, recreation departments, municipalities, youth-serving and cultural organizations, nonprofits, businesses, and other community partners.
• Distribute promotional materials and identify newsletters, community calendars, social media groups, listservs, local events, and other channels that can expand DreamLab’s visibility.

Requirements

• Experience in marketing, communications, social media, community outreach, graphic design, event promotion, or a related area.
• Strong written communication and visual storytelling skills.
• Experience creating content using Canva or similar design platforms.
• Comfortable creating social media graphics, short-form video, reels, and other digital content.
• Strong organizational skills and ability to manage multiple projects and deadlines.
• Comfortable initiating outreach and building relationships with community partners.
• Ability to tailor messaging for different audiences.
• Interest in youth development, education, community engagement, experiential learning, or Girl Scouting.
• Ability to work independently while collaborating with a broader team.
• Occasional evening or weekend availability for programs or community events may be required.

Preferred

• Experience promoting youth, educational, nonprofit, museum, recreation, or community-based programming.
• Familiarity with northern New Jersey communities and organizations.
• Photography, video editing, email marketing, or CRM experience.