Marketing Coordinator

Responsibilities

• Marketing and Communications
• Develop and implement comprehensive marketing campaigns across digital, print, social media, and email platforms.
• Create, edit, and schedule marketing content, newsletters, student stories, alumni features, and promotional materials.
• Coordinate the development and distribution of internal and external communications materials.
• Maintain and update department websites, digital content, social media accounts, and marketing databases.
• Monitor and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Develop visual and written content highlighting student success, faculty research, alumni achievements, and departmental initiatives.
• Collaborate with the College of Engineering communications teams to align messaging and branding efforts.
• Student Recruitment and Enrollment Initiatives
• Support undergraduate and graduate student recruitment efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Higher Education Administration, Business Administration, or a related field.
• Excellent written, verbal, and interpersonal communication skills.
• Experience managing social media platforms, websites, email marketing systems, and digital communications.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency with Microsoft Office Suite and digital content management systems.

Preferred

• Experience in higher education marketing, communications, admissions, or student recruitment.
• Knowledge of analytics tools, CRM systems, and email marketing platforms.
• Experience coordinating events and recruitment programs.
• Familiarity with graphic design software and content creation tools.
• Experience analyzing enrollment, recruitment, or marketing performance metrics.