Responsibilities

• Assists in the planning and implementation of marketing strategies.
• Writes and edits clear, concise, engaging copy for email campaigns, web, and social media that advances strategic objectives, includes key messages, and compels audiences to take action.
• Designs social media graphics, email campaigns and web banners, brochures, flyers, and other informational and promotional materials in Canva or other software in line with Innovations brand standards.
• Anticipates and develops new web pages in WordPress, conducts routine updates to keep content current and relevant, and expands functionality and accessibility.
• Tracks and measures the success of email, web, and social media efforts by reporting on standard marketing measurements, including open and click-through rates, social media followers and engagement. Use this information to recommend improvements to communication to increase reach, performance, and subscriber acquisition.
• Manages Innovations Institute’s social media presence across four platforms (BlueSky, Facebook, Instagram, and LinkedIn). Write and post content daily on behalf of Innovations based on marketing priorities, including new or updated resources/publications, acknowledgement of awareness months/days, upcoming trainings and other opportunities; respond to messages and comments; monitor other organizational pages to amplify certain messaging and/or identify content to share.
• Draft quarterly newsletters for a grant-funded Center of Excellence by soliciting and discussing content ideas with project leadership, writing content, and designing the newsletter.
• Anticipates and plans communications for forthcoming awareness days relevant to Innovations work. Maintains an annual calendar of days and proposes and executes plans to acknowledge them. Involves other Innovations teams as needed.
• Plans a schedule of work and chooses between critical tasks based on organizational priorities, obtaining or organizing the necessary resources and support to achieve activities for marketing. Serves as a resource to other teams within Innovations regarding effective promotional strategies and problems.
• Supports the production of reports and publications by liaising with program staff and with freelance designers and editors.
• Monitors and responds to incoming requests in Innovations' general inbox, distributing requests to appropriate parties.
• Performs other duties as necessary.

Requirements

• Bachelor’s degree in a related field such as liberal arts, communications, or social work.
• Two years of related experience.
• Previous experience or demonstrated ability to work in WordPress, Canva or other design programs, Constant Contact, and social media platforms, including LinkedIn, BlueSky, Instagram, and Facebook.
• Experience creating content and sharing through social media and email marketing.
• Demonstrated knowledge of basic marketing practices and principles.

Preferred

• Demonstrated knowledge of social work and current issues facing the field.
• Project management experience.
• Proven problem-solving and critical thinking skills.
• Demonstrated ability to work independently with an understanding of when/how to seek help.

Benefits

• A generous benefits package is provided that includes health, retirement, paid time off, and other benefits.