Marketing Coordinator

Tucson, AZ (On-site)

$47K/yr – $59K/yrEntry Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own marketing coordination and communications for two business units, driving campaigns, media outreach, and data-driven improvements.

  • Coordinate campaigns and events from concept to completion across two units and recommend the best media mix to achieve outcomes.
  • Oversee marketing communications and collateral production, collaborating with clients and media outlets to raise brand awareness.
  • Analyze campaign performance and translate data into actions that improve future marketing results.

Job Description

Responsibilities

  • Coordinates assigned marketing activities (i.e. advertising, promotions, website and social media content, etc.), plans and executes marketing campaigns and events in order to accomplish set goals and outcomes.
  • Collaborate with clients to develop marketing content materials in print, digital and web formats.
  • Responsible for developing targeted marketing strategies to effectively deliver marketing messages that promote and showcase the client and its programs.
  • Monitor and oversee client communications and the development, production and dissemination of marketing collateral to clients.
  • Assist in identifying publicity opportunities through appropriate channels (i.e. UA communications, Daily Wildcat, colleges and unit newsletters, etc.).
  • Coordinate communication efforts with various media outlets when appropriate.
  • Analyze and synthesize data to evaluate the effectiveness of each marketing effort or campaign, and use data to develop actions to improve future marketing campaign performance.
  • Consult with clients to help identify strategies to raise brand awareness, develop business opportunities and generate revenue.

Requirements

  • Bachelor's degree or equivalent advanced learning through professional level experience required.
  • 1 year of relevant work experience, or equivalent combination of education and work experience.

Benefits

  • Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!
  • The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please click here .
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University of Arizona

The University of Arizona is the leading public research university in the American Southwest and Arizona's only member of the prestigious Association of American Universities. As the state's land-grant university, our research and resources enrich communities around the state and worldwide. Named #1 in alumni earnings potential among Arizona's public universities by PayScale, Wildcats graduate with the tools and skills needed for a rewarding and meaningful career. Follow along to see how enrolling in the University of Arizona is an investment in yourself.

Tucson, Arizona, USA
21K employees (847 in marketing)